Yahoo is once again serving contextual ads on third-party sites through a new partnership with Media.net.
Publishers can use the Media.net platform to produce and modify ad units exhibiting pertinent text ads from across the Yahoo Bing Network — the new name for the merged Yahoo-Bing search ad marketplace.
Yahoo’s re-emergence on the scene comes two years after it shut down Yahoo Publisher, a network that competed with Google’s AdSense program. It helped publishing partners add revenue to their sites on a cost-per-click basis by serving contextually relevant ads.
Under their partnership, Media.net will administer technology, business operations and relationships with publishers worldwide for the program. Yahoo will supervises technology, business operations and relationships with advertisers and drive advertiser sales. It will also be in charge of meeting quality traffic standards.
600M of Facebook’s Users are Mobile
Sixty percent of Facebook’s one billion monthly active users are accessing the social networking site from their mobile devices.
That is 600 million mobile users.
In June 2012, Facebook had 543 million mobile users of its 955 million monthly active users, which is about 57 percent of its total user base.
The social networking site is devoting its resources to provide better service to its mobile users. It has released a native iPhone app and will soon release a native Android app as well
Job Cuts, Restructuring to Cost Google $300M
Google Inc will be digging deep into its coffers to finance severance packages for workers at its money-losing Motorola Mobility unit.
Between job cuts in the third quarter and “significant” additional charges from further restructuring, Google will shell out at least $300 million. The company said the bill could escalate another $40 million in the quarter after the exit of facilities and markets.
“Motorola has continued to refine its planned restructuring actions and now expects to broaden those actions to include additional geographic regions outside of the U.S.,” the company said in a statement.
Google has not announced any further plans for the money-losing cellphone maker, although a spokeswoman said the company would not be announcing additional job cuts.
Microsoft and Barnes & Noble Finalize Partnership
Microsoft and Barnes & Noble have finalized their partnership five months after the original announcement.
Together, the companies, under the moniker Nook Media, LLC., will create a spin-off that will include Barnes & Noble’s Nook e-reader and college textbook businesses.
Microsoft will pay Barnes & Noble $300 million and drop patent claims it had previously filed against the book retailer in exchange for a 17.6 percent share of Nook Media.
In turn, Nook Media must pay license fees to Microsoft for technologies covered by patents that were at issue in the lawsuit.
As part of the agreement, Barnes & Noble must develop a Nook-branded e-reader app for use on Windows 8 PCs and tablets,.