Google is offering a behind-the-scenes view of its expansive, server-filled warehouses.
The new feature, dubbed “Where the Internet lives” is a digital walkthrough divided into three sections: technology, people, and places.
“Very few people have stepped inside Google’s data centers, and for good reason: our first priority is the privacy and security of your data, and we go to great lengths to protect it, keeping our sites under close guard,” Urs Hölzle, senior vice-president, technical infrastructure, said in a blog.
Where the Internet lives was shot by photographer Connie Zhou.
RIM Opens Developer Tech Centre
Research in Motion (RIM) has launched a developer tech center in England.
The company opened the centre, located in its Slough office, earlier this week. The centre is to provide a dedicated workspace for BlackBerry 10 developers.
RIM’s blog says a “developer evangelist team” will be available every day from 9 a.m. to 5 p.m. “to provide expertise and guidance” to those working on the new operating system.
Each day of the week will follow a specific theme “so developers can attend on a day that guarantees the support that is most relevant to them,” the blog reads.
BlackBerry Tech Centers are also planned for other locations around the world, including Silicon Valley, Indonesia and Vancouver.
AT&T Gets Slice of Airwaves for Mobile
AT&T has received federal approval to use an unused part of the airwaves for mobile broadband, possibly boosting the speed and capacity of its new LTE network.
The Federal Communications Commission voted Wednesday to modify the rules for a spectrum band known as Wireless Communications Services, or WCS.
The adjustment sets aside part of the band to safeguard Sirius XM Radio Inc.’s satellite service, which uses a neighboring band, and lessens limits on the rest of the band.
Joan Marsh, AT&T’s vice-president in charge of dealing with federal regulators, told the Washington Post the Dallas-based company could start setting up equipment for the spectrum band in three years.
Paid Search, E-mail Marketing ‘Effective’ Tools
E-mail and search marketing are the most effective online tools to drive sales, a new study has found.
New buyers are “heavily influenced by paid search,” more so than repeat customers, according to the study by Forrester Research and GSI Commerce Spring Attribution Research.
On the whole, 39 percent of transactions by new customers begin with clicks from paid or organic search results. More than 30 percent of transactions by repeat shoppers start with a click on an e-mail from retailers.
Direct traffic is also crucial to sales, the study found. Search and e-mail may drive conversions, but social media is the best platform to foster awareness of brands, products and services.
Some social sites are more effective than others to move consumers through the purchase path, the study found. Pinterest users, for instance spend fewer dollars on travel than other Internet users, but spend more on apparel and home categories, according to the comScore.