LinkedIn has announced its Ads platform can now supply video ads to advertisers.
The professional networking site can now offer standard 300 by 250 video ad units across the site to compete for impressions, according to a blog post by LinkedIn online marketing manager Will Hambly.
“When a LinkedIn member is engaged and clicks your video ad, the video will take over the entire 300×250 ad unit and play a 30 second video,” the post reads. “After the video completes, users will still be able to click through to your landing page or visit your website, just like with current ads.”
The new video ads will have the same potential reach – 175 million current LinkedIn members – as the text and image-based ads, Hambly said.
Android to be No. 1 OS by End of 2016
Android is poised to overtake Windows by the end of 2016, says technology research firm Gartner.
In four years, there will be 2.3 billion computers, tablets and Smartphones running Android, and only 2.28 billion Windows-powered devices, Gartner predicts. By the end of this year, there will be 1.5 billion Windows devices versus 608 million using Android.
The Android operating system, which came out four years ago, has quickly become the leading Smartphone platform with two-thirds of that market.
Meanwhile, global shipments of personal computers dipped by more than eight percent in the third quarter this year, the sharpest decline since 2001. Consumers are leaning more and more toward tablets and Smartphones, Gartner says.
Facebook Pays Well Under $1B Agreed Upon for Instagram
Facebook is not paying the originally agreed upon price of $1 billion for photo-sharing service Instagram, a report has revealed.
Instead, the social media giant is shelling out $715 million, according to the quarterly investment report it filed with the Securities and Exchange Commission Oct. 23.
Facebook spent $521 million for Instagram — $300 million in cash, the remainder in vested shares of Class B common stock. Facebook also issued 11 million unvested shares to Instagram employee stockholders valued at $194 million “which will be recognized as they vest over a three-year service period as share-based compensation expense,” the report says.
Facebook also reported $87 million in additional business acquisitions from Jan. 1 to Sept. 30, purchasing Tagtile, Glancee, Karma, Face.com and Threadsy.
Amazon Reports Q3 Loss
Amazon reported a $274-million third-quarter net loss Oct. 25, causing its shares to dip to $220.75 in after-hours trading.
This is the e-retailer’s first Q3 net loss since 2003, despite revenue of $13.81 billion, an increase of 27 percent from a year earlier, Amazon also said.
Amazon was expected to lose eight cents per share in the third quarter on revenue of $13.9 billion, according to Thomson Reuters, an American global provider of information for the world’s business.
Amazon fourth-quarter revenue projections did not meet analysts’ expectations.