Evenings are the golden hours for e-commerce sites, yet few e-mail campaigns from top brands reflect that, an October report reveals.
Yesmail, an expert in e-mail marketing, found consumers prefer to shop online between 6 p.m. and 10 p.m., but only five percent of e-mail campaigns traced over a three-month period were sent out in that favored slot. The 6 p.m. to 10 p.m. time slot is at least partially due to commuters shopping on mobile devices.
Yesmail says 41 percent of retail e-mails were sent between 2 a.m. and 6 a.m. and 31 percent from 6 a.m. to 10 a.m., yet these two slots were favored by only five percent of online shoppers polled.
The report hints that retail e-mail marketers do not know their costumers, who may be “nudged” to buy while shopping online when an offer or incentive is added.
In fact more than four in 10 mobile device owners said they have made either an online or an in-store purchase due to an e-mail promotion they viewed on their device.
Google Cancels Event Due to Hurricane Sandy
Google e-mailed cancellation notes Saturday morning to invitees, writing: “We are canceling our Monday morning event in New York due to Hurricane Sandy. We will let you know our plans as soon as we know more. Stay safe and dry, The Android Team.”
Android enthusiasts will have to wait a little longer for Google to launch its latest Android handset the Nexus 4, built by LG; a new 10-inch tablet the Nexus 10, built by Samsung and, perhaps, an update to its Android operating system pushing it from 4.1 Jelly Bean to 4.2. It is thought to be dubbed Key Lime Pie.