If you ‘like’ a business page, and that business runs a Facebook sponsored ad, that sponsored ad (also known as social ads) could be going out across Facebook indicating you ‘like’ the ad content or that you even ‘recommend’ the content.
I was recently contacted about this Facebook problem. The person wanted to know if I had encountered a problem with Facebook sponsored ads as well.
A friend of the woman who contacted me had seen a Facebook sponsored ad that said she ‘liked’ the ad content. Another one stated she ‘recommended’ the ad content. She, however, had not ‘liked’ or ‘recommended’ the content – to her knowledge.
All of us ‘like’ pages, even our competitors’ pages, to view the content and make sure we are on track with what’s going on in our market. This is part of being in business.
One of the concerns expressed was if your clients are also viewing these ads, and they see you ‘like’ or ‘recommend’ the content of these ads, your clients could actually be drawn to your competition – on your ‘recommendation.’ This, obviously, could present problems.
Fortunately there is a very quick and easy solution:
· Go to Account Settings – located under the drop down arrow beside ‘home.’
· Click on Facebook Ads – located in the left side bar area.
· Click on Edit social ad settings – located at the bottom of the printed section.
· Find: Pair my social actions with ads for (“friends only” is viewable).
· Click the drop down box and choose “NO ONE.”
· Save changes.
With these changes, you should no longer be associated with ‘liking’ or ‘recommending’ any of these social ads.
Livvie Matthews provides social media training, management and coaching solutions to businesses for in-house or outsourcing their social media programs. She is passionate about helping service professionals learn to draw clients into their space using the incredible power of social media and Internet marketing. E-mail Livvie@simplesocialmedia.tv Visit: http://www.SimpleSocialMedia.TV/