November 13, 2012
The Canadian company says it will unveil its newest BlackBerry devices Jan. 30 with multiple events worldwide. RIM will reveal its first two BlackBerry 10 Smartphones along with details on the devices and their availability.
“In building BlackBerry 10, we set out to create a truly unique mobile computing experience that constantly adapts to your needs,” Thorsten Heins, president and CEO of Research In Motion, says in a statement.
“Our team has been working tirelessly to bring our customers innovative features combined with a best in class browser, a rich application ecosystem, and cutting-edge multimedia capabilities. All of this will be integrated into a user experience — the BlackBerry Flow — that is unlike any Smartphone on the market today.”
The BlackBerry 10 may be the beleaguered Ontario company’s last chance at redemption. RIM’s devices dominated the market at one time, but have since fallen victim to Apple’s iPhone and devices powered by Google’s Android operating system. With a net loss of $235 million in the last quarter, RIM desperately needs its new Smartphones to be successful.
RIM has one advantage over the competition, however: top-notch security. Just last week, RIM announced it had secured a key U.S. government security clearance, paving the way for the BlackBerry 10 to be the device of choice for the feds.
RIM said its BlackBerry 10 has received it U.S. Federal Information Processing Standard (FIPS) certification. Translation: the devices can be used to send classified data between government employees.
The rigorous testing the BlackBerry 10 has withstood may also give RIM an advantage in the business market. Fifty phone carriers from across the globe have tested the devices. The carriers, which RIM declined to name, are checking to ensure the new devices are compatible with their systems
BlackBerry 10 has been constructed to fuel productivity, increase efficiency and allow users to make informed decisions, Heins revealed during RIM’s BlackBerry Jam Americas 2012 event in September.
The BlackBerry 10’s processing is “closer to a laptop,” while offering a mobile user experience with just the touch of a finger, Heins says. He also describes the device as sleeker and lighter than its predecessors.
The device will also offer “a large catalog of the leading applications from across the globe and across all categories, including games, productivity, social, lifestyle and leisure, multimedia and published content, as well as applications designed for business and enterprise use,” the press release says.
Further details about BlackBerry 10 can be found here.