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November 20, 2012

Video Marketing – Best Reasons Not To Do It

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Online video marketing may have become the latest trend for website promotion, but does that mean you should make your own video to promote your products and services?

The truth is, many say you shouldn’t do it unless you have bought the latest video camera, professional lighting, top-quality microphone, blue screen, video editing software and that thingamajig which you read about, even though you are not really sure what it does.

After all, you wouldn’t join a gym unless you had the trendiest outfit and most expensive joggers … you couldn’t possibly have a good work out in your old running shoes and T-shirt.

And while you are researching the best equipment, talking to all the experts and spending thousands of dollars, getting ready to create the perfect video, the average 16-year-old is using his iPhone to videotape his skateboarding tricks and funny social media experiments, posting them on YouTube and getting loads of subscribers.

While you are getting your hair done, organizing a make-up artist and trying on the best outfits to ensure your video is of the highest standard, the average Internet marketer is sitting in front of his laptop camera, with his less-than-perfect hair, recording a video about video marketing, uploading it to YouTube and making thousands of dollars.

OK … so get my point?

You don’t need the latest and greatest equipment to make awesome videos. And if you are still saying “yeah, but …” Stop. You are just procrastinating and looking for any excuse not to get started.

How do I know? Let’s just say I have a lot of cute gym outfits that have never been used.

The reality is, when you first start creating videos, they are not going to be perfect. Some may even suck. The lighting may not be ideal, there may be background noise and your hair may be messy, but so what?

Do you think the average Joe Smith who is looking online to find a solution to his dog’s flea problem or the sleep-deprived Gemma Jones searching for a way to get her baby to sleep is going to care whether you are sitting in front of a blue screen or on the beach and, whether your make-up is just right? Of course not!

Both Joe and Gemma are looking for solutions to their problems. So if your video provides good information and offers them a way to overcome their challenges, they won’t even notice that you have shadows under your eyes.

The only thing you need to start creating videos is a bit of guts and a computer or Smartphone with a camera. Depending on the format of the video you are planning to record, you may also need screen capture software (if you are going to show your visitors how to do something on the computer). You may also need video editing software, which comes pre-installed on most PCs and Macs or perhaps even PowerPoint, which allows you to do slideshows.

You will need to spend a bit of time planning what you are going to show in the video and maybe even learn how to use the software (note: there are plenty of great videos on YouTube that will show you how to do just about anything, including video editing). Then you just need to start.

Don’t worry if you make mistakes, you will learn and, with each video you produce, you will become better. The good news is, while you are recording and learning, your competitor is procrastinating and still looking for the perfect camera.

Go on, give it a go. What have you got to lose?


Ivana Katz makes it easy for you to get your business online very quickly. If you’re looking for a professional and affordable website designer, visit www.web4business.com.au and download a free website plan.

11 Responses to “Video Marketing – Best Reasons Not To Do It

    Your points are good but i think if we take proper measures then video marketing is the best effective way to attract more people.

    Agreed “Practice makes a man perfect” in this case it will make the perfect video with practice. Thank for the share.

    avatar limo hire says:

    Good info. I worked for a massive SEO company – around 3 years ago – they totally smashed it with web videos – to the point we had our own recording studio and camera man. It definetly works – just a big outlay for a decent video tile. I agree if its not done properly it’s a waste of time.

    avatar Ivana Katz says:

    Interesting to hear that some SEO companies do use videos for backlink building and traffic generation.

    My point in the article was that one doesn’t need to have a studio or the latest equipment to produce great and potentially viral videos, but it is important to give it some thought before starting.

    avatar Barb says:

    WAIT! Is my red lipstick on straight? Maybe I need more! {{{{{smooches}}}}}}

    Excellent article and goes to show that a video done off the cuff can be like a picture worth a thousand words.

    avatar Ivana Katz says:

    Lol … yes Bab, I forgot about the lipstick and ear-rings … and shoes!

    avatar Ivana Katz says:

    Sorry, meant Barb :)

    avatar TheDIYworld says:

    Good article. I have been making videos for just over a year now and I am getting better all the time. No, I do not have professional equipment, but as you said, that is not necessary.

    Good videos are kept relatively short and interesting. That is the most important point. And practice makes perfect.

    A good share of my website traffic comes from videos now. It really works well.

    And answer comments on your videos, which increase its value and improves chances others will want to watch it.

    avatar Ivana Katz says:

    Those are all great points, especially the comments. The more social interaction there is, the better – search engines definitely love that.

    Great post. I agree that you don’t have to have the fanciest equipment to create a viral video. You would notice that most videos are somewhat taken amateurishly. I think it’s the content and how you will creatively deliver it to the public will make it a viral hit online.

    avatar Ivana Katz says:

    You are right James. Many of the viral videos are somewhat amateurish and I believe it is because people can relate to them, as they are done by “real” people.

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