Younity, a new app courtesy of software startup Entangled Media, is taking on Apple’s iCloud.
The app allows iPhone and iPad users to access their data from any device just like iCloud does but Younity offers this access without syncing or storing files in the cloud. And, because files are not stored in the cloud, the company cannot access your data or your devices. The app also enables devices, be they mobile or desktop, to access data or stream videos or music.
“Our design philosophy is structured around user behavior and unlocking the potential we all see in the technology and content around us,” the website reads. “That is, the potential for it to exist simultaneously everywhere for us to access easily and on-demand.
“Our core technology is designed to be a ubiquitous data platform that enables data to exist in multiple places, either physically or virtually, simultaneously, hence our company name is derived from the concept of quantum entanglement.”
Once Younity is installed on all of your devices and you are logged in to the account you created, you can instantly access all of the files catalogued by Younity as long as the devices are turned on and are connected to the Internet. The app does not make copies of the data on your devices, saving storage capacity. Also, the data does not have to be uploaded into a specific folder to be accessed.
Your devices do not all need to be Apple products either. The app works with both Windows and Mac operating systems including Windows XP, Vista, 7 and 8 and Mac OS X 10.6, 10.7 and 10.8.
This enables you to access a video or a song from a Windows desktop and play it on an iPad because Younity was designed to convert the files.
Younity also allows you to stream music and videos to Apple-TV or any TV or stereo equipped with AirPlay.
To see Younity in action, click to watch the company’s promotional video.