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December 12, 2012

Mayer Debuts New Yahoo Mail

CEO Marissa Mayer launched a speedier, simpler version of Yahoo Mail Dec. 11 in a bid to remain competitive with rival Gmail.

While Yahoo Mail remains the No. 1 webmail service, its unique visitor rate dipped by more than 14,000 visitors in November over the same month last year, according to comScore. Google’s Gmail, however, gained nearly 15,000 in the same period.

The redesign was also in answer to user requests for improvements, Mayer said.

“You’ve told us loud and clear that you want fewer distractions when it comes to e-mail,” she said in a blog post. “You want to quickly login, communicate, and get on with your day. And we’ve listened. Starting today, the new Yahoo Mail is fast, easy and available anywhere you go.”

The upgrades will be available on all major platforms: the Web, Windows 8, iPhone/iPod touch and Android.

“We’ve redesigned the new version of Yahoo! Mail with speed in mind — getting through your e-mails is faster than ever before,” Mayer says. “We’ve also made your inbox more intuitive and easier to navigate, allowing you to focus on what matters most: your messages. And, because mobile is everything these days, Yahoo! Mail now has a consistent look and feel across devices.”

Mayer said most mail users would begin to experience the new Web version of Yahoo Mail this week.

She also indicated the technology giant is seeking feedback on the changes so “we can continue to improve.”

“We’re committed to making Yahoo Mail everything you want and more, and this is just the beginning,” she wrote in her blog post.

Mayer, of Google fame, is determined to work her magic on Yahoo by focusing on users’ “daily habits” such as e-mail, the home page and Internet search as well as mobile devices.

The 37-year-old, who took on the CEO position in July, has already made her presence known with a thorough redesign of

Until the redesign, which was officially unveiled in October, the search engine website had sported the same look for years. is Yahoo’s most valuable product. According to ComScore, 170 million people visit Yahoo sites each day and the majority of them are directed to this page.