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December 27, 2012

Three Entrepreneurs That Went All-in with Guest Posting and Won

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In 2012, Google made it clear that automated directory requests and spun articles spread across thousands of blogs and article receptacles wouldn’t cut it as a sign of quality any longer. Content publishers must make a conscious decision: Adapt and prosper or keep spinning Ezine articles and remain in obscurity forever.

The prior sounds like the more desirable choice to me.

But how does one adapt? One way is to finally start producing content worth being published on websites with a real audience. One of the most straightforward ways to do that: Guest posting on high-quality blogs.

In this article, we will examine three entrepreneurs that went all-in with their guest posting efforts – and it paid off with enormous amounts of traffic and business success. Familiarize yourself with their stories and duplicate their actions to achieve similar success with your own website.

Entrepreneur No. 1 – Leo Widrich is the cofounder of BufferApp.com, a popular social media tool that enables users to pre-schedule updates on networking sites like Facebook and Twitter. But when Widrich first released BufferApp, no one knew about the tool or what it did. You might be able to relate to this situation with your own website.

To spread the word about his tool, Widrich went on an extremely ambitious guest blogging campaign in which he wrote about 150 posts over nine months. Initially, his results were paltry. Some posts sent a measly two to three visits to his website. However, through consistent posting across different websites, the results gradually increased.

Over a period of nine months Widrich worked to get his content published on more popular blogs. He also tracked, which websites sent him the most traffic by using analytics. The net result of his efforts after 150 guest posts: 100,000 new users according to this report from SearchEngineWatch.com .

Interestingly, our next entrepreneur followed almost the same type of aggressive guest posting.

Entrepreneur No. 2 – Joseph O. of GuestBloggingTactics.com turned his success driving traffic through guest posting into a business. Joseph O. applied a similar strategy of high-velocity guest posting where he would, at times, have more than 30 guest posts published in just one month.

After one year, Joseph estimates his website received more than 120,000 visits, referred to his website through search engines alone due to the ranking as a direct result of guest posting. No other promotional tactics were employed.

Similar to BufferApp.com’s cofounder Leo Widrich, Joseph O. attributes consistency with guest posting as a key to his success. You won’t begin to realize these results overnight. But if you keep your head down and stay focused there will be a payoff.

Entrepreneur No. 3 – If you follow the SEO industry closely, you’re already familiar with Anne Smarty, founder of <a href="”>MyBlogGuest.com, a community that connects blogs with guest posters. Anne Smarty was a longtime contributor to numerous authority websites before launching her own guest blogging community.

Today, MyBlogGuest.com is one of the top 3,000 most visited websites, according to Alexa.com . As awareness of the effectiveness of guest posting continues to grow, so will this website’s user base. Not surprisingly, Smarty continues to publish content regularly across industry blogs and websites in part to promote her community and personal brand.

What You Can Learn From Each of These Entrepreneurs

While each of these entrepreneurs employed a similar strategy to generate buzz for their projects, it’s important to note some of the nuanced similarities of their stories:

• No Cutting Corners – Each of these entrepreneurs wrote high-quality content to submit to real blogs. None of them tried to game the system by publishing re-spun or regurgitated articles to blog networks or article directories. Quality matters.

• Consistency – Both Leo Widrich and Joseph O. specifically mention they received very little traffic when they began guest posting. Only after contributing content to dozens of websites did they begin seeing results. Consistency is critical.

• Have a Goal – Guest posting alone does not create a successful business. Widrich, Joseph O., and Smarty each direct users to real websites that help folks solve a specific problem. This is a critical point to remember. Consistent guest posting can send loads of traffic to your website when done right, but you’ve got to have something of real substance to turn those visitors into users and customers.

Things to Consider Before Getting Started

Like any form of link building, you shouldn’t get too leveraged to using one tactic. If Google decided to devalue websites with a high percentage of links from guest posts your website could be negatively impacted. The best practice is to continue acquiring links naturally by producing link-worthy content, participating in social media, and yes… even submit your website to a few directories to increase your overall link diversity. Guest posting should only be one way of increasing the traffic and authority of a website.


Brett Lindenberg blogs about marketing and home business at 500aMonth.com. Feel free to ask him questions on Twitter or in the comments section below.

15 Responses to “Three Entrepreneurs That Went All-in with Guest Posting and Won

    avatar Media Buyers says:

    Thanks for sharing successful examples. Will read more about them and try to follow the steps of successful people along with adding my ideas. ~ Nick

    avatar Brett says:

    Thanks for the comment Nick. If I had one tip to give to someone considering guest post marketing it would be to be consistent. You probably won’t see much in terms of results if you just do one or two posts per month like is often recommended.

    Brett – I agree with you 100%. Encouraging article for those who have not reaped the benefits yet. I think 2013 will be the year of the deeply personal as well, and writers who are just skimming the service with neutral, boring, safe, instruction type content will lose out to those who are braver, sharing their mistakes, difficulties, real life stories how they solved problems, etc. Sharing as opposed to instruction, will win. The standards for what is value content are rising and as you said there will be no longer cutting corners, only good quality engaging material will win the public off and on site.

    avatar Andreas says:

    Hi Brett,
    I used myblogguest for getting content to my blog flowing. Worked like a charm. Now I get more requests than I can handle.
    As long as the quality of the guest authors’ work is above average, the posts get some social shares and it really boosts my blog.
    Webmasters and blog owners should however be very strict on quality. This way they’ll stay out of harms’ way when Google decides on a crazy update again.
    Happy new year!

    avatar Brett says:

    Hi Andreas – That’s great to hear. I’ve used MyBlogGuest.com for a very long time to find blogs to publish to. I haven’t used it much for finding content for my own blog. I’m considering allowing one guest post per week on my blog though to offload a little bit of the writing work and as you mentioned, get a little bit more social engagement from it as well.

    avatar Garen says:

    Hey Brett,

    Yeah, people put so much time into the gaming Google and spinning has been dead for a year or so. It’s funny that people still try to use this system and then wonder why their rankings went down the drain.

    I have been seeing good results from guest posting and will be focusing on getting more and more related guest post.

    I am a complete amateur. I needed a website for my business a few years back, but was very low on cash. This meant I had no choice but to teach myself about building a website (with a supplied template) – and then learn how to get it into search engines and then highly ranked.

    I managed to get on the first page of google for my area and 3 other local areas. I made sure I had interesting/accessible info.,

    quality/relevant links – and did what I could to get the page titles relevant to search engines.
    My point is that as a self taught amateur I was able to work at getting rated by google.

    I once paid someone to build a site for me in order to improve things. OK I didn`t pay a tremendous amount, just £200, but the result was appalling. Even with my limited ability I made a better job of it.

    My point is that now google have changed everything I am struggling to survive. Are you really talking about needing to dedicate so much time to ranking that it would be consistently time consuming and require 2 hours a day to manage? (based on 1 blog article a day and then time submitting them?

    Can you consider doing an article for naive and lone `webmasters` like me. I mean it is crazy that I refer to myself as a Webmaster.

    avatar Brett says:

    I would say that if you want to get similar results through guest blogging you will need to dedicate a lot of time to it. Similar to the folks listed in this story. Of course, it still depends on how competitive of a market you’re targeting.

    avatar sam says:

    I started accepting guest posts on my website a few months ago and found it is a great way to get content and for bloggers to get links and traffic. In fact, I think so highly of the benefits to authors and publishers, I created guestauthor.org which contains over 500 sites accepting guest posting. Publishers can also add their site.

    Neil Patel also made a huge jump with his guest blogging campaign…

    avatar Neha says:

    thanks for sharing the successfull example as it will be motivation for many…!!

    avatar chevaughn says:

    Thanks for sharing this Article , its really motiving and encouraging. I love to see these post coming

    avatar Candy says:

    I love seeing these articles, it makes me work harder on my sites. thanks for the tips

    […] I was published on near the end of December was SiteProNews.com. You can read the article here. SiteProNews.com is part of a company called Jayde Online Network that owns numerous websites […]

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