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January 8, 2013

How Explainer Videos Can Help You Increase Sales and Customer Awareness

If you want to grab attention or stand out from the crowd, a website, Twitter account or Facebook page alone is not enough. It might be time to think about something else such as creating an explainer video for your brand.

There are many benefits associated with the use of an explainer video on your website’s homepage. While there is nothing wrong with having text and images on your page, when you use an explainer video, you are showing your creativity to your clients and prospects.

Here are six more benefits that you should be aware of:

1. Grabs the attention of the visitor

Let’s face it, people today are always in a hurry. You need to do whatever you can to grab and keep their attention. The use of an explainer video is a great way of doing so.

2. Easy to follow along

When you have a message you want to convey, no matter if you are explaining a product, service, or your company in general, using video is one of the best ways of doing so. Your visitors will find it very easy to follow along.

3. More conversions on your website

A well-produced explainer video keeps people’s attention throughout the whole video. People who have watched your video are also more likely to stay on your website and look for more information and buy your product.

4. Better elevator pitch

An explainer video helps you convey the essence of your brand, product or service and will help you get a better elevator pitch. Give your readers the information they need and let them decide what to do next. This also is a major difference between animation studios, as some are very good at conveying this message and some of them just aren’t.

5. Video is shareable and an extra SEO factor

People don’t search on Google only anymore. They also search on YouTube and Google even displays videos as top results. A press release with an explainer video is also much more likely to be shared on social media than text only.

6. DIY is for dummies

When it comes to brand presentation, DIY is for dummies. While some people out there manage to produce a video that is quite all right, the majority of DIY videos look like amateurs “did it themselves.” You have a professional business and want your explainer video to resemble the professionalism of your business, product or service. Period.

Hopefully these tips will help you in your quest to having an explainer video produced.

Article by Rosa Dawson. When looking to have an explainer video produced, quality is key. can help you to produce an original explainer video with the quality that fits your business. Visit for more information.