January 30, 2013
Social Media Site Testing Redesign on Small Group of Users
Pinterest is shaking things up.
The online pin-up board is planning to test a new look that will include intuitive navigation, bigger pins and an overall better site experience.
Pinterest enables users to organize and share online content by ‘pinning’ images onto ‘pinboards’ organized into categories. Each ‘pin’ links back to the site it originated from.
The new look will be tested on a “small group of people” to ensure it is streamlined before being rolled out to all users.
“With this update, we’ve tried to take your feedback into account,” reads a blog post by Pinterest software engineer Vy Phan. “We’re eager to learn even more from some of you during this test.”
To make it easier for users to navigate the site, Pinterest’s redesign includes a red-button drop-down menu in the top left corner presenting users with a shortcut to access the feed, popular pins and pin categories.
Pinterest is also subscribing to the philosophy that bigger really is better.
“Pins are bigger and we’ve added more information related to pins, so it’s easier to find things you’re interested in,” Phan writes. “For example, on each pin, you’ll see pins from the same board, other boards this pin was pinned to, and a whole slew of related pins.”
In addition to the visible changes Pinterest has made, the social media site has also made some improvements “behind the scenes” to make perusing the site quicker.