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January 31, 2013

Technology News Briefs — Jan. 31, 2013

Microsoft Plans Special Launch for Surface Pro

Microsoft will launch its Surface Windows 8 Pro tablet at midnight Feb. 9 at the Best Buy in Union Square, New York City, according to ZDNet.

The launch will be preceded by a special private evening reception for select guests with Microsoft Surface general manager Panos Panay and his team actings as the hosts.

Surface Windows 8 Pro will be available in the U.S. and Canada starting on Feb. 9.

The tablets will be available in the U.S. and Canada through all Microsoft retail stores, and at Staples and Best Buy in the U.S. as well as from a number of locations in Canada.

YouTube to Debut Paid Channels

YouTube is planning to introduce paid channel subscriptions this year, AdAge has reported.

Citing “multiple people familiar with the plans,” the AdAge article indicated YouTube has already met with a handful of producers about developing channels that would require a fee. The first channels to be released will reportedly run users between $1 and $5 a month, sources told AdAge.

It is thought the paid channels will be created by established media outfits, such as Machinima, Maker Studios, and Fullscreen, whose current channels are already successful on YouTube.

YouTube may also charge for other items such as entire libraries of videos, live events and self-help or financial advice shows, AdAge reported.

The paid channels could be launched as early as next quarter, the sources said, adding YouTube will start with about 25 channels as an experiment.

Social Ad Spending to Rise in 2013

Seventy-five percent of advertisers will spend on paid social advertising this year, a new Vizu (a Nielsen unit) survey has found. And 64 percent of those advertisers plan to increase their social ad budgets.

In 2012, 70 percent of companies earmarked between one and 10 percent of overall ad spending to social media, with only 13 percent slotting 21 percent or more.

Although social ad spending is expected to grow this year, it will be a small increase. Four in 10 marketers plan to grow paid social ad budgets by one to 10 percent, while 15 percent said they expect to increase budgets by 11 to 20 percent, and 11 percent by 21 percent or more.

The increase in social ad spending, however, is likely to mean a reduction in on other online and offline marketing channels, including online display.

According to the study, ‘likes,’ ‘pins’ and click-throughs are often used to evaluate campaign results, although traditional metrics remain the preferred method. More than 50 percent of advertisers and 66 percent of agencies said a clear link between social advertising and sales would increase their use of the medium.



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