March 14, 2013
Website Featuring Articles, Research, Interviews With Experts Debuts Today
Dubbed Think Insights, the website offers a variety of resources such as the latest research in digital marketing and examples of creative brand campaigns as well as products and tools such as Brand Impressions and a Consumer Barometer.
“You’ll also find industry-leading case studies and Google’s latest research, strategic perspectives, interviews with innovators and experts and more—all to help you make the most of the Web,” said Google Americas marketing vice-president Lisa Gevelber in a blog post. “Every week, we’ll feature content that spans industries and interests.”
Currently featured on the site as ‘top stories’ are:
• Understanding the Full Value of Mobile — Learn how sporting goods industry leader Adidas worked with digital performance agency iProspect to understand how mobile drives value beyond mobile commerce, particularly in-store sales. The campaign proved that mobile brought a 680 percent incremental increase in ROI.
• Hyundai Elantra: Driveway Decision Maker — Watch your favorite Hyundai model drive right to your driveway, using a combination of Google Maps Street View, projection mapping and real-time 3D animation.
• YouTube Ads Leaderboard — Shows which YouTube ads most moved audiences this month, through a winning combination of savvy promotion and smart creative strategy; a new list is featured each month.
In the Perspectives section, Google’s experts, heads of industry, digital visionaries and Wharton professors offer information and advice on topics near and dear to marketers’ hearts. The product and tools section, meanwhile, contains information about Google’s products and advertising platforms, as well as planning tools like the popular Real-Time Insights finder.
“We built google.com/think to help you do it all—stay up-to-date on the latest in digital marketing, arm yourself with data to support your business cases and create inspiring campaigns,” Gevelber said. “Explore the site now, and if you like what you discover, don’t forget to subscribe to our Think Letter for a monthly round-up of our most popular content.”