April 3, 2013
Don’t fall victim!
Here’s how to identify and avoid the most common social media ploys.
Tug at your heartstrings
Most people want to help someone in need, and criminals are on the lookout for any way to exploit this.
Within hours of the Newtown, Conn. shooting, ‘victim’ pages popped up everywhere, some of which were created by scammers asking for donations.
Another common ploy used by these criminals is to hack into someone’s account, then send that person’s friends private messages claiming to be traveling abroad, stranded and in need of money. The easiest way to avoid this scam is to contact family members/friends to verify if the message is legit before sending money.
The lure of “free stuff”
Whether it’s a Starbucks Gift Card or an offer from Cheesecake Factory that tempts you to click, resist the urge. This scam is a phishing attempt wherein the culprit tries to get hold of your personal and/or financial data, either to sell or to use it to perform identity theft or credit card fraud. You’ll be prompted to fill out a survey, likely with personal information which, in turn will be used to harass or spam you outside of Facebook or Twitter. You’ll also spam all your friends with messages about the fake offer. When in doubt, never give a third party Facebook application access to your personal information. If you suspect you may have done so accidentally, visit your account settings page, click on apps and remove anything you don’t recognize, trust and want to have access to your personal data.
Improve your Facebook experience
Come on, you know you wanted to add that “dislike” button. How about changing the color of your Facebook profile? Both of these lures will have you filling out surveys with personal information and spamming all your contacts to do the same.
Curiosity killed your account
You receive a Direct Message with an alluring question: “Is this YOU in this video?” Click on the link and you’re prompted to download an update to your Flash player that is really malware. Hidden code within causes a Facebook “like” to appear on your timeline, encouraging your friends and family to click and become victims as well. Both Twitter and Facebook were hit hard with these malware attacks last year. Another popular one offers to let you “see who has viewed your profile.” It’s just another ploy to gain access to your personal information through surveys and malicious applications.
They offer you easy money, for a fee
Whether it’s a promise to make thousands of dollars working from home, or the offer of a dream job as a Mystery Shopper, any “job” that requires you to pay up front is most definitely a scam. Be suspicious of anything that sounds too good to be true.
Word to the wise: always check where a link is directing you before you click. Hover your cursor over the link without clicking it — the website will display in the lower left-hand corner of your screen. I once received an e-mail telling me my account was going to be shut down because it had been hacked. The e-mail contained a link I was to “click on to verify my identity.” My warning bells rang. Instead of clicking the link, I contacted customer service, and I was glad I did. There was absolutely nothing wrong with my account. If you’re ever prompted to “confirm your e-mail account,” or “verify your password” following a link you received in a private message or an e-mail, don’t do it. Go directly to the website and log in from there.
There are resources at your disposal if you suspect a fraud. Snopes tracks Internet scams, rumors and misinformation. Arm yourself with info about the latest scams through the Better Business Bureau: go to http://www.bbb.org/scamstopper. Facebook itself has a ‘scams’ page in their help section. They provide tons of information about making your account more secure so you’re protected in the future.
Andrea Eldridge is CEO of Nerds On Call, which offers onsite computer and laptop repair service for homeowners and small businesses. Based in Redding, Calif., it has locations in five states. Contact Eldridge at www.callnerds.com/andrea.