May 3, 2013
You must first have Google+ and Facebook accounts, but these are easy enough to get. All you have to do is to use Google as your web browser, and also know how to create a Facebook Business Page, rather than simply use your Home Page and Facebook Wall.
We shall assume you are already using Google+ and Facebook. On Google, click on the +YourName link at the left side of the black Google menu bar. If you don’t already have an account, go to the Google search engine page and click on +you link on the same bar. You can then create an account by clicking on the red rectangle at top right.
Once you have joined Google, and are on your Google+ page, scroll down the left hand navigation bar until you come to ‘more.’ Click on that and then ‘pages’ — you will find instructions on setting up your first Google+ Page.
Google+ enables you to create groups of people known as Circles. The defaults of ‘friends,’ ‘family,’ acquaintances,’ and ‘followers’ explain what Circles are about. You can also create a circle of people with similar expertise or interests.
So how do you use Google+ to help your Google ranking?
Google gives more weight to links to and from its own social networking applications. A Google+ +1 vote is worth more to Google than a Facebook ‘like’ — but you can still make use of both. You can create a link from one to the other and back again. Then, when you post either to your Facebook business page or to your Google+ page, the link will be visible on each publication.
By the simple expediency of including a link to a page on your website or blog, you will have generated a powerful link network that is extremely friendly to Google Panda and the Penguin update. You can increase that effect by maintaining a regular website and also a blog as a subdomain on the same main domain. You can then expect to receive multiple listings on the search engines, particularly Google, for each of these publications.
Google Webmaster Tools and XML Sitemaps
To maximize your ranking, you must register your main site with Google Webmaster Tools. Then verify ownership by means of one of the options that Google will give you, and submit an XML sitemap. If you have a WordPress blog, then there are excellent plugins available that will do this
automatically. If you have a regular site, you will find sitemap generating tools available online. They are free for a one-time use, which is all that you need.
You can make the best use of Google+ by including a +1 link on your website — in fact include one on each page.
The Google+ chicklet is known as a +1, and it works in much the same way as a Facebook ‘like.’ Each vote is known as a +1, and the more you accumulate the better. It is assumed that your ranking is partially influenced by the +1 votes you accumulate.
Authorship and Author Rank
When you are able to claim authorship of the content you write and articles you publish, your name and profile will be published in the search listing for each of your web pages. Your photograph might also be published if you have submitted one to Google+. This is an excellent way of being recognized as an expert in your business or niche. In effect, Google is endorsing your content.
Make sure that you have linked the website containing the content to Google+ by means of an official e-mail address belonging to and listed on the site, or by adding a few lines of code to your site. Then you can claim authorship for all content on your site. Webmaster Tools explains how to do this. Author rank is a measure of your authority in your niche.
Each time you publish content away from your linked website, simply write ‘Author=yourname’ to get author ranking for the content. ‘Yourname’ is your username for Google+ or any other name associated with the account.
Article directories do this for you when they publish your articles, but you can do it yourself for blog posts and when guest blogging.
Social Media Integration and Google PageRank
By using Facebook ‘likes,’ Google +1 and authorship, you can make a significant impact on your Google ranking. It is important you take the time to learn how each of these work, and how they can be integrated to your advantage.
There are many other social networking sites that can be integrated in this way.
It is likely that author rank and +1s will supersede Google PageRank as a major factor in page ranking positions on the Google search engine. Algorithm updates over the past couple of years appear to be trending toward social media and author rank rather than PageRank calculated from conventional links between Web pages. Take the time to learn how Google+ and Facebook can be integrated to rank well in Google.
You will find more information on author rank and Google+ pages on Peter Nisbet’s website Article Services. Visit http://www.article-services.com and learn how to use Google+ and Facebook pages to your advantage.