May 6, 2013
Google is offering businesses its expertise throughout May and June in a series of webinars dubbed ‘Learn with Google.’
The webinars have two purposes: teach businesses “how to use digital to build brand awareness” and give businesses the tools to “drive sales and grow loyalty and retention,” said Learn With Google marketing co-ordinator Erin Molnar in a blog post.
“Each of our sessions gives you deep-dive educational content, across a breadth of products and marketing objectives, in a format that’s convenient for you,” she wrote.
All 17 of the webinars, which will be led by Google product experts, will run Tuesdays through Thursdays at 1 p.m. EST. Each session will include time for audience Q&A.
The series kicks off May 14 with a YouTube seminar dubbed ‘Driving Direct Response with Video.’
Other topics include: Google Shopping, using apps, analytics, AdWords, Google+ and other social media, marketing and infographics.
Registration for any of the sessions can be completed at Google’s webinar site. Molnar recommends those taking part add the Learn with Google calendar to their own Google calendar to automatically see upcoming webinars.
Google Analytics Launches Real-Time Goals Report
Google Analytics is now offering online businesses a new tool to determine real-time conversion rates.
The technology giant’s new real-time goals report, which has launched in beta, tells business owners “how many of (their) website visitors are converting and against what goals,” said Google Analytics product manager Linus Chou in a blog post.
The new tool allows Google Analytics users to keep track of real-time results for the performance of e-mail newsletters, ad campaigns or TV commercials.
The tool only covers URL based goals but computed goals, such as time visitors spend on the site, have not yet been included.
Users will have the ability to “see all goals being tracked in the UI regardless of whether there have been any completions in the past 30 minutes,” Chou said.
“As with the rest of the real time reports, clicking a specific goal will automatically segment that report. Basic filters also apply to goals so you can analyze goal completions from a specific location or other dimensions you care about.”
BlackBerry Q10 Selling Well in Canada and UAE
The BlackBerry Q10 may not have hit the U.S. market yet, but it is reportedly enjoying strong sales in Canada and the United Arab Emirates.
The Q10, which went on sale in Canada and the U.K. May 1, is selling out at Rogers, Telus and Bell stores in Toronto, and Carphone Warehouse, Vodafone, and Orange in Britian, according to a note from Jefferies analyst Peter Misek.
Misek’s note indicated after checking a number of retail outlets in Toronto, sales thus far bode well for the Q10’s future.
“Our checks indicate broad sellouts with generally limited stock otherwise,” Misek wrote. “Based on our store checks, the BlackBerry Q10 has been selling extremely well and has been sold out or seeing limited availability in Toronto and across the U.K.”
In the United Arab Emirates, Middle East telecommunications operator Etisalat, had sold out of Q10s after only one day.
Etisalat has an exclusive agreement with the Canadian firm to be the first carrier to sell the Q10.
According to Emirates 24/7, although Etisalat has already sold out, those who had pre-booked a Q10 are expected to receive their Smartphones soon as well.
The Q10 is BlackBerry’s more traditional Smartphone, complete with a Qwerty keyboard. It is powered by BlackBerry 10, the firm’s new operating system.