May 7, 2013
Adobe Systems is abandoning its boxed Creative Suite software in favor of subscription-only model with its Creative Cloud technology, the company announced at its MAX conference in Los Angeles Monday (May 6).
Adobe, which launched Creative Cloud last spring, intends to put its full focus on its “flagship offering” due to its popularity.
“We launched Creative Cloud a year ago and it has been a runaway success,” Adobe Digital Media senior vice-president and general manager David Wadhwani said in a press release.
“By focusing our energy — and our talented engineers — on Creative Cloud, we’re able to put innovation in our members’ hands at a much faster pace.”
Adobe kicked off the news of the switch with a major update to Creative Cloud, which includes a “stunning set of ‘CC’ desktop applications and sophisticated cross-device collaboration and publishing capabilities.”
Mac, Windows, iOS and Android users can also take advantage of Behance, an online creative community that is integrated with Creative Cloud which allows users to display and receive feedback on their work. Creative Cloud also offers the ability to create and run websites, mobile apps, tablet publications, online portfolios and content.
“Creative Cloud brings together everything you need to create your best work. We’re delivering incredible new versions of our desktop tools, services that take publishing content to the next level and we’re making it easier than ever for creatives to collaborate and share their work worldwide,” said Wadhwani in a second press release. “Creative Cloud is a destination that champions inspiring work and builds lasting connections within a vibrant global creative community.”
A Creative Cloud monthly subscription is $50 for individuals, but existing CS3 to CS5.5 customers will receive a special $30 per month price for one year.
A team version of Creative Cloud — $70 per month per member — includes all of the same features individual members receive in addition to 100GB of storage and centralized deployment and administration capabilities. Existing CS3 or later customers will receive their first year of Creative Cloud for $40 per month per person, but only if they sign up before the end of August.
Adobe also announced major updates for its software, which will now bear the CC trademark rather than CS7. Photoshop CC, will now offer a camera shake reduction feature, a smart sharpen tool enhances texture and detail while Camera Raw 8 offers additional controls to straighten and perfect images.