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June 12, 2013

TV Watchers Not Really Influenced By Social Networking: Study

social-media1Social networking may not influence the way people watch TV, but it definitely gets them talking about what they’re watching, says a new study.

Of respondents surveyed by the Council for Research Excellence (CRE) a mere 1.5 percent said they would watch a show because they saw something about it on a social networking site, while six percent said they may be coerced into watching a new show.

However, traditional methods of television advertising still prove to be the bigger draw for most viewers. Thirty-one percent of those surveyed said they watch a new show because they saw a commercial for it on TV.

Other reasons for watching a certain TV show include finding it while flipping through channels or hearing about it through a friend.

While viewers may not be influenced by social media, it does provide an outlet for them to talk about their favorite shows, the study says.

Fifty-five percent of respondents said they commonly chat on a social network about what’s happening while they’re watching a show, while 34 percent recommend what they’re watching to others and 23 percent make sure they remind others that a show is coming on.

Interestingly, sports, news and Sci-Fi are the most talked about genres. Socializing about sports or reality TV is most likely to occur during a show, while discussion relating to comedies or dramas usually happens after the show is over.

The study also shed some light on so-called “super connectors” — people who take their love of a show to the next level by following its fan page and its actors on social networking sites. About 12 percent of responders claimed to be super connecters — with 65 percent being females and 35 percent males.

The report surveyed 1,700 adults between the ages of 18 and 54.

Photo courtesy of Marketingcharts.com

Photo courtesy of Marketingcharts.com

One Response to “TV Watchers Not Really Influenced By Social Networking: Study

    avatar José Manoel dos santos says:

    Fantástico gostaria de saber como eu posso ganhar dinheiro com esse projeto obrigado

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