June 12, 2013
Social networking may not influence the way people watch TV, but it definitely gets them talking about what they’re watching, says a new study.
Of respondents surveyed by the Council for Research Excellence (CRE) a mere 1.5 percent said they would watch a show because they saw something about it on a social networking site, while six percent said they may be coerced into watching a new show.
However, traditional methods of television advertising still prove to be the bigger draw for most viewers. Thirty-one percent of those surveyed said they watch a new show because they saw a commercial for it on TV.
Other reasons for watching a certain TV show include finding it while flipping through channels or hearing about it through a friend.
While viewers may not be influenced by social media, it does provide an outlet for them to talk about their favorite shows, the study says.
Fifty-five percent of respondents said they commonly chat on a social network about what’s happening while they’re watching a show, while 34 percent recommend what they’re watching to others and 23 percent make sure they remind others that a show is coming on.
Interestingly, sports, news and Sci-Fi are the most talked about genres. Socializing about sports or reality TV is most likely to occur during a show, while discussion relating to comedies or dramas usually happens after the show is over.
The study also shed some light on so-called “super connectors” — people who take their love of a show to the next level by following its fan page and its actors on social networking sites. About 12 percent of responders claimed to be super connecters — with 65 percent being females and 35 percent males.
The report surveyed 1,700 adults between the ages of 18 and 54.