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June 13, 2013

Yahoo Puts Unused IDs Up for Grabs

Yahoo has announced a new move designed to appeal to any user with a long or ridiculous e-mail ID.

The search engine firm is resetting all Yahoo IDs that have been inactive for at least a year — and is making them available to those who want a new or better ID.

“We want to give our loyal users and new folks the opportunity to sign up for the Yahoo ID they’ve always wanted,” Yahoo’s senior vice-president of platforms Jay Rossiter wrote in a company blog post.

“If you’re like me, you want a Yahoo! ID that’s short, sweet, and memorable like instead of A Yahoo! ID is not only your email address, it also gives you access to content tailored to your interests – like sports scores for your favorite teams, weather in your hometown, and news that matters to you.”

Anyone who has not logged into Yahoo for more than 12 months but wants to keep their user ID must log into any Yahoo product before July 15 to stake their claim.

Once July hits, users can put in their requests for the ID that appeals to them. Yahoo will reveal in August who received which ID.

Rossiter added that Yahoo has “a lot more in store that will make your everyday routines even more inspiring.”

The comment is not surprising. CEO Marissa Mayer has been shaking up the company since taking over the top spot last year. Changes have included redesigns, acquisitions and a focus on mobile.