June 28, 2013
The new look, launched Thursday, is “a more personal, intuitive and modern design” that allows Yahoo News readers to customize the news to suit their interests and reading preferences.
“We made the news stream customizable so you can tell us what content you’d like to see more of,” said Yahoo product vice-president Mike Kerns in a blog post.
“Yahoo News will get smarter over time — the more you use it when signed in with your Yahoo ID, the more it learns about your preferences, creating a personal news hub just for you. And the new News is super fast, articles now load faster than before.”
The redesign has a “familiar” look to ensure consistency across all Yahoo products, Kerns said. The Yahoo homepage and Yahoo search results, both of which received makeover this year, also sport the same look.
Esthetics aside, the revamp includes easier navigation to news categories such as politics, technology or lifestyles penned by Yahoo writers and writers from ABC News, Yahoo’s partner.
The redesign is going live in the U.S. over the next few days across all devices, Kerns said, adding users will “notice an improved design” when they visit Yahoo News on their iOS devices, “and soon” on Android devices.
“We wanted to be sure you’re getting not only a familiar experience but the best experience whether you’re sitting at your desk or on-the-go,” he said.
The Yahoo News redesign comes just three weeks after the technology company launched a faster, redesigned search.
CEO Marissa Mayer announced the Yahoo homepage makeover in February and has made good on her promise of more changes “over the coming months” with the revamped News and search.
Yahoo has seen a lot of change since Mayer took the reins nearly a year ago. Redesigns, acquisitions and a focus on mobile have all been part of Mayer’s plan to make Yahoo more competitive with Google and Bing.