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July 17, 2013

20 Ways to Spice Up Your Business Blog

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Most businesses are beginning to see the value in having a company blog, but it can be difficult to decide what to do with it once you make one.

A good business blog doesn’t focus so much on selling, but instead on providing information and making your customers want to do business with you. If you do it right, your blog can help you become a leader in your industry; you should post relevant, up-and-coming information that shows customers your knowledge, while also giving them ideas.

Content should be fresh, original and exciting. If your customers take the time to read your blog, they want to walk away feeling like they gained something – not like they were suckered into buying.

Here’s a list of ideas to help inform, excite and engage your readers:

Inform

1. Write how-to articles. These types of posts will give your readers instructions – and you can even include screenshots or images – on how to do something related to your business. After reading articles like this, customers will view you as a knowledgeable, authoritative source.

2. Create “tips and tricks” lists. You could offer lists with benefits for doing something or lists of things to avoid. These can help readers understand your industry better.

3. Write an FAQ post. If you take the time to answer the questions all of your customers are asking, it shows you acknowledge them and want to find solutions. It will also help save customers’ time.

4. Pay attention to the news. You want your blog to feel up-to-date, so incorporating current events is beneficial. You could talk about how relevant events are affecting your customers and/or your business.

5. Talk about common myths. If you can come up with a list of common myths about a product or an aspect of your business, shed light on them and demystify them, readers might become more understanding and more likely to do business with you in the future.

6. Be practical. Readers will like it if your posts directly relate to them. Write posts related to the seasons, time of year or specific holidays. This will make your company more relatable to your customers’ everyday lives.

7. Partake in a friendly debate. You could do a “Point/Counterpoint” post with someone in your field who disagrees with you. Readers will see that you are knowledgeable, passionate and willing to show them all sides of an issue.

Excite

8. Record an interview. Any form of multimedia can make your blog more exciting for readers. You could turn an interview with an expert in your field into a podcast, or you could even record yourself giving useful tips.

9. Make a step-by-step tutorial. Whether you make a video or a stream of images, readers will be excited if you show them how to do something. Everyone likes learning new things, and it’s always easier with multimedia.

10. Be creative. Don’t be afraid to use humor in your blog, because customers enjoy when a business is down-to-earth and genuine. Try making a music video for your company or some sort of funny mashup with your employees. It’ll show your enthusiasm for your industry and your company!

11. Make a slideshow of pictures. You can use platforms like Flickr to post slideshows with pictures from recent company events. Images always liven up a blog, and if customers find themselves in a picture, they’ll be even more excited.

12. Write “sneak peek” posts. Give your readers inside glances at what you’re planning for the coming year, whether it’s a new location or product. You can use any form of multimedia to do this, but it’ll help you generate interest.

13. Create infographics. Any post filled with graphics and facts will be a hit on social networks and get a lot of shares. This is a great way to get exposure on different sites.

Engage

14. Create polls. If you develop surveys and polls to give your audience, it shows you value their opinion and want them to be a part of your company. Make sure you publish the results of the polls in a blog post or infographic!

15. Interview your customers. If you write an interview post or create a video with your most loyal customers sharing testimonials and success stories, readers will feel more connected with your business.

16. Start fun contests. Make sure you occasionally reward your customers for reading your blog. You could create contests that get them more involved, such as sending in funny pictures that relate to your business and then picking the winner.

17. Make staff profiles. By including images and descriptions for each of your employees, readers can feel more connected to you and your staff.

18. Talk about your charity work. If your business volunteers in the community, write a blog post about your recent experiences – and include pictures and videos of the event. Show that you’re engaged with the community around you.

19. Share customer feedback. Regardless of if you have comment cards, surveys or email forms, create a post with highlights from the suggestions you received from customers. This shows you’re listening and being open with them.

20. Offer readers something. Give your blog subscribers and readers something to thank them for their commitment to you. It could be a giveaway that you only post on the blog, or a sneak peak at a new product or service.

Using a variety of informative, exciting and engaging posts will help you keep readers interested in your business blog. With so many ways to create original content, neither you or your readers should get bored with your blog!

Have additional ideas for spicing up a blog? Share them with your fellow bloggers in the Comments section.


Adrienne Erin is a freelance writer who is always looking for new ways to spice up her blog and get more people reading about ‘email marketing services for healthcare.

23 Responses to “20 Ways to Spice Up Your Business Blog

    Thanks for your lovely suggestion I also feel being creative and posting good quality content that is appreciated by other individuals will really help in making your business blog more popular.

    I have two blogs on my two different websites and i am operating both these blogs since three months but i am not getting good figure of traffic, in-spite of it that my content is perfect and i always optimize it. After read your post i learn lots of thing regarding successful blogging which is very important for every online business.

    avatar Jan Attila says:

    What comes to blogging, in my opinion the most important thing is to drive targeted traffic to your website. What also matters is traffic generation. How to increase website traffic using a low cost methods and sources. I would also consider the ways to generate free internet traffic for those who has got time to spend providing it. Consistency is the key to get website visitors and will reward you. At the end of the day, website hits count.

    avatar Jim Isles says:

    Thanks for the ideas sometimes it can be difficult to think of subjects for new blog posts. Point 5 is especially a good idea when talking about SEO after the changes Google has made in the last year or so.

    avatar Adrienne says:

    Definitely! Thanks for the comment Jim!

    avatar nik says:

    Some really good advices! Thanks for sharing

    avatar Adrienne says:

    Thanks for your comment Nik!

    avatar Kumar says:

    thanks for the ideas, i will start using your ideas in my blog.

    I really think this article has got it write about blogging! But Google is out to destroy online websites with their ridiculous updates they are actively doing. Yes blogs are very important to do and yes it has to be interesting and engaging to the readers or there off and they will probably never come back again. I would love your comments on this!!!

    Hi Adrienne! You are really amazing and you proved it via this post. Because all priceless tips you included in this post some are we earlier discussed on this site in comments also like use of images etc. but some tips are really new and impressive also.

    You are right on, Adrienne. Thank you for being the Thought Leader and coming up with so many practical ways to keep people coming to our blogs. I’m going to refer my customers to you.

    avatar Adrienne says:

    Thank you Peggi! :)

    avatar Amod says:

    Hey Adrienne,

    Thanks for those wonderful tips.
    We do use some of them you mentioned above on our blog (http://www.zoomyourtraffic.com/blog) but the ENGAGE part seems to be missing from our post and overall blog approach. Could you advise? Thanks in advance.

    Regards
    Amod

    avatar Adrienne says:

    Hey Amod,

    Have you tried surveying your readers about what they’d like to read about on your blog? Just a simple two-question survey (1. Did you find what you were looking for? Y/N If not, what did you hope to find here?) can tell you a lot about what you’re missing.

    Good luck!

    avatar Jan says:

    Thanks, Adrienne! It a great simple list.

    avatar edisonrenee says:

    Hi Jan,
    Great tips. Blogging is about passion but setting new blog make me stuck sometimes on what to write. Based on your tips , I believe that the interaction that we get from our readers will give us some direction on what topic to write.

    Thanks for the tips.

    avatar Anak Hebat says:

    Thanks for sharing knowledge Adrienne!

    A very detailed list of practical suggestions that can be implemented regularly. Those business owners who feel intimidated on how to go about following this list, they should seek the help of web content writers who can direct them in achieving these goals.

    avatar Judy says:

    One of the most useful lists I’ve seen on improving blogs! These are practical things I can start working on immediately.

    I’d add curate lists. People love lists, especially lists of things that are hard to find or search for.

    At DigiWriteIt, we curate a list of business blogs we love (belonging to businesses that blog).

    We feel many people know about popular blogs but may not know about blogs for businesses that they buy from or care about.

    Thanks.

    Mike

    Thanks for this post

    avatar Smashing Pumpkins says:

    In this question of Are you a blogger too? i would like have a answer that every one can be that as long as they can write their own language ,.. . . if u want your own blog business card just In this question of Are you a blogger too? i would like have a answer that every one can be that as long as they can write their own language ,.. . . if u want your own blog business card just contact Us

    avatar Jocelyn Ollett says:

    Thanks for the excellent suggestions. I write my own blog daily, and would like your opinion on two questions.
    My natural style is 200 – 400 words, is that too short?
    My webmaster has advised I do not allow comments, as this just invites spam. Any view on this please?

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