July 19, 2013
With more than 49 million users, Pinterest has made a name for itself. Many business owners are losing out because they don’t realize the potential the site has to boost their business. Product-based businesses can take full advantage of the visual aspect of Pinterest to increase visibility among the people who will use the products most.
As Pinterest continues to expand, you’ll see more features and tools pop up that you can use to grow more traffic and leads for your business. Here are some tips to get the most out of Pinterest.
Open A Pinterest Business Account
You don’t have to open a Pinterest business account, but it’s recommended if you plan to sell products on the platform. A business page will add credibility to your profile and show users you’re serious about your business.
Use Developer Tools
Quite a few developers have created tools that make it easy for business owners and users to get more out of the platform. Use the tools to keep up with your community and increase your visibility. For example, Shopinterest makes it easy to set up a Pinterest store in a matter of minutes.
Check Your Analytics
Pinterest has its own analytics that you can use to track your pins. You’ll see how many people pin directly from your website and your page views. Check the “most repined” list to see what’s trending and use the results to build better boards for your audience.
Encourage Pins From Your Website
Your blog or website will need to include a lot of visual content if you want people to pin your posts. You can purchase stock photos, take your own pictures, or have a professional photographer take pictures of your products. Keep in mind that the more appealing the image, the most repins you’ll get. If you use stock images or Creative Commons, make sure to give credit to the photographer.
Know Your Audience
You need to have a thorough understanding of your audience if you want to raise your engagement. Get an idea of the things they want to pin and the types of boards they like. Use that information to build boards that your audience will like and follow.
Set Up Contests
A contest provides one of the fastest ways to build a Pinterest community. Apps like Votigo and Woobox make it easy to setup and manage a contest on Pinterest. Refer to the terms of service before you launch your contest, or it could come to a premature end.
Engagement is a two-way street — you have to interact with others if you want them to interact with you. Take time to like, comment, and repin posts from other users and they’ll return the favor. While it’s important to interact with other people’s boards, you must stay true to your brand and stick to pins that represent your business.
Don’t Forget SEO
Search engine optimization should be a part of everything you do online. And since Pinterest is a goldmine of SEO opportunities, you should not overlook this opportunity to boost your SEO. Publish unique content, use appropriate keywords, sync your account with your blog and other social media profiles, and link back to your website or blog. This way you’ll get some SEO benefits for doing something fun.
Pinterest is a powerful way to grow your business. Use it the right way, stay true to your brand, engage, and you’ll be amazed by the results.
Pamela Ramos has extensive experience helping businesses with their online presence. Her articles mainly appear on marketing blogs. Check out ChrunchBase’s Yodle Review for more ideas and information.