August 1, 2013
Motorola’s has officially launched it’s Moto X Smartphone – a completely customizable experience for its consumers.
This is Motorola’s first product launch since being acquired by Google in 2012. The company threw its support behind Motorola to the tune of $500 million in funds to help market the Moto X, believing the device would be popular with consumers for several reasons, including the ability to customize the phone’s front and back casing, along with the option to engrave the device.
Customers can order their phone and customize it with 18 different back cover colours, two different front colours and several different metallic accents, making for hundreds of different possible combinations to create the perfect Smartphone and fashion accessory all in one.
Advertisements for the new phone also point out it’s American-made. All Moto X phones are to be assembled at a factory in Fort Worth, Texas, which is estimated to employ up to 2,000 people. Motorola promises phones will ship direct to consumers’ doors in four days or less.
Touchless control allows users to multi-task on the Moto X without touching the screen, while its Active Display feature constantly updates messages on the user’s home screen without blinking lights or sound notification.
The Moto X features a 4.7-inch display running on Android 4.2.2. It boasts 2GB RAM and comes with either 16 or 32GB interal memory and two years and 50GB free storage on Google Drive.
It also has a front facing 2 megapixel camera that shoots 1,080 pixel high definition video and a rear-facing 10 megapixel clear pixel camera with an LED flash that shoots 1,080p video at 30 frames per second. Its 2200 mAh battery lasts up to 24 hours, Motorola says.
Moto X will be available in the U,S. Canada and Latin America starting in late August/early September. In the U.S. the Moto X will retail for $200 with a two-year contract. Carriers will include AT&T, Sprint, US Cellular and Verizon Wireless.