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August 14, 2013

The So-So Side of Landing-Page Campaigns

OK, call me a landing-page geek, but I actually save e-mails and screen shots of landing pages and study them in my spare time.  It’s amazing what you can learn when you take a look at the approaches different companies take.

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Here’s one from a company called Sucuri. I, personally, use one of their products, so I was open to receiving their e-mails.  I was predisposed to what they offer, or I probably wouldn’t have read the message. Still, it did get my attention.

The trigger (whatever bit of marketing was designed to send me to the landing page) was an e-mail.

To read the remainder of Karon’s article, please click here.