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August 23, 2013

Yahoo’s Mayer Hoping to Sign Deals With Katie Couric, Vogue Magazine: Report

If CEO Marissa Mayer has her way, TV new personality Katie Couric will have her own Web interview show on Yahoo’s home page.

A number of sources inside Yahoo told All Things D Mayer’s new goal is to enhance the site’s media efforts and ABC’s Couric is a big part of that. The sources said the talks have recently moved to include the network’s top management.

Marissa Mayer

Marissa Mayer

If the deal becomes a reality, sources said, Couric would interview high-profile celebrities exclusively for the Web on Yahoo’s homepage. The sources also said ABC “would need to reach agreements about the scope of her role on Yahoo, and balance them with her obligations to ABC.”

Couric is the host of ABC’s ‘Katie,’ which will debut for its second season Sept. 9. She is best known for her longtime role on NBC’s ‘Today Show’ and, more recently, as news anchor for CBS.

As part of Yahoo’s media push, Mayer is also in “very preliminary talks” with Condé Nast Publications executives to use popular fashion magazine Vogue’s content on the site.

Sources said Mayer has been “hands-on” in talks for both deals, but especially on the Couric deal.