September 10, 2013
Your business reputation is everything. A good reputation can help you build and expand your consumer base, but a bad reputation can deteriorate customer loyalty and erode potential sales. Business owners need to understand that in order to survive the modern information-rich environment, it’s absolutely necessary to manage their business’ online reputation.
When you want to research a business or brand, the first thing you do is look it up on a search engine. Here, we are given a listing of various search results that shed either a positive or negative light on the business we’re looking for.
You can’t control what people say about your business. The testimonies of clients will always vary, which is why it’s up to businesses to give customers a positive customer service experience to earn positive testimonials on the Internet.
From time to time, however, customers will post something negative about your business, which can tarnish your reputation. This negative information can often appear on search results for business, making it more likely to lose a potential customer.
Although you can’t completely eradicate negative information, there are ways to lessen them through effective online reputation management. Here are a few helpful ways that can help you suppress negative search results.
1. Social Media
An effective way to suppress negative search results is by activating and managing social media profiles for your business. Certain sites will appear high on search engine results, some of which are Facebook, Twitter, Pinterest and Tumblr. By activating social media profiles for your businesses, you’ll be able to fill page space on search engines, which can help you keep negative information about your business three pages back.
What better way to speak directly to your consumer base than with a blog? Most blogs tend to rank well on search engine sites, which can help you build a protective search result defense against negative results. Blogging also helps businesses post positive feedback and information in order to counteract negative information.
3. Professional Networking Sites
Like social media, professional networking sites can be used to build profiles that give your business a good name. Here, you’ll be able to post information and network with professionals in your industry, thus giving your business a degree of credibility.
Social media isn’t the only way people and businesses can socialize with other organizations. Socialize with online media and research outlets. Post your comments and engage in the conversations. Your interaction with certain media sites that rank high on search engine results can help you suppress negative results.
5. Ranking and Linking
With anything positive that you post, whether it be an article or blog entry, it’s always smart to link your information to high-ranking social media, research or media sites. By linking with sites like these, everything that you post online will have a higher ranking, leaving all negative search results buried at the bottom of your search results page.
6. Ask to Remove Negative Results
Very few businesses realize that certain negative search results can be deleted by a search engine if you ask. Some search engines have businesses fill out a form and paste in the link in order to evaluate it’s content todecide if it can be deleted. It usually requires compelling evidence to convince a search engine to remove a negative search result that your business doesn’t manage, which is why this should only be considered if there’s proof that a negative result is interfering with sales, production or public image.
7. Online Reputation Management Websites
Sometimes, if you’re at a loss when it comes to effectively managing your online reputation and cleaning up your company’s search results, you can research Brand.com reviews, which can give you the tools to manage your reputation online reputation, suppressing negative search results.
A reputation is everything for businesses. By following these tips, not only will you be able to improve your company’s reputation and suppress negative search results, but you’ll also be able to appeal to potential customers when they’re using search engines.
Sam Peters is an avid blogger and a marketing whiz. Sam resides in sunny San Diego, California. If she is not writing, you can usually find her relaxing with a good book and her wheaten terrier, Kona.