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September 11, 2013

Motorola CEO Pleased With Moto X Sales

Motorola Mobility

Motorola’s CEO is happy with sales of the new Moto X.

The new Smartphone is selling at a profit, says CEO Dennis Woodside adding the manufacturing facility sees 100,000 Moto X phones slip out the door each week.

Woodside, speaking to Reuters in an interview Tuesday, said custom orders for the phone are also “substantial.” Customers can order their phone and customize it with 18 different back cover colours, two different front colours and several different metallic accents, making for hundreds of different possible combinations to create the perfect Smartphone and fashion accessory all in one.

Between sales and custom orders, Motorola is exactly where it wants to be, he said.

“When you set up to ramp a factory you need a plan, and we have shipment targets we need to make with our carrier partners, and where we need to be right now is 100,000 units and that’s where we are,” Woodside told Reuters.

At 100,000 units weekly, the plant is set to ship around 5.2 million handsets a year, he said, but could produce millions more according to market demand.

The phone is the first product released by Motorola since it was acquired by Google in 2012. In an effort to boost sales and popularity, Google threw its support behind the Moto X to the tune of $500 million in advertising and marketing. 

The Moto X is one of few Smartphones produced in the U.S. Its facility employs around 2,000 workers and promises consumers four-day shipping anywhere in the U.S.

The Texas-based Flextronics plant, has been manufacturing and shipping phones to consumers since early August, and, according to CNet, pays its employees between $12 and $14 – more than three times what Chinese workers make. M

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