September 20, 2013
Apple’s newest golden iPhone is flying off the shelves faster than the company can stock the device.
The iPhone 5S – available in silver, gray and gold – went on sale last night at midnight in the U.S. Within 10 minutes of it going on sale, its shipping date was between seven and 10 days. Another 20 minutes later, consumers were being told they’d have to wait until October for their new phone.
The story was similar in the UK, France and Germany. It took a few hours for all three varieties of the gold phone – 16GB, 32GB and 64GB – to go on backorder until October.
As for the silver and gray 5S versions, it was almost three hours in the U.S. for the shipping date to change from three days to between seven and 10. By 4 a.m., those phones, too, weren’t shipping until October.
In response to the quick sales, Apple has asked for suppliers to increase production of the 5S, reports CNet.
Since it began making iPhones in 2007, this is the first time the company has been in the position of releasing two models at once. Apple’s less expensive, multi-colored 5C has taken longer to sell more, with phones still available this past week after going on presale last Friday.
The 5S is expected to outsell the iPhone 5 by more than one million phones, predict analysts. CNet reports that Piper Jaffray and RBC Capital Markets expect six million units to ship as a result of early sales.
“To put this year’s early sales in perspective, Apple sold out of online stock of the iPhone 5 in less than an hour last year, becoming the strongest opening sales for Apple. This year Apple’s launching in two additional countries, including China, which analysts anticipate could increase early sales overall,” says CNet,
Megan Abraham is a staff writer for SiteProNews.