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September 25, 2013

Samsung Pursuing Business Users with Mobile ‘Solutions Exchange’

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Samsung is looking to take a bite out of the mobile enterprise market with its ‘Solutions Exchange,’ a venue that the South Korean firm says addresses the needs of business owners.

Samsung’s Solutions Exchange, which is similar to an app store, is a potential threat to Canadian Smartphone maker BlackBerry whose bread and butter is its corporate customers.

The Solutions Exchange presents third-party apps and tools that increase productivity and ROI. Some of the offerings include sales and management applications, mobile device management solutions, cloud services, collaboration tools and security solutions.

“The market is quickly shifting to a mobile-first philosophy where line of business owners are driving innovation by deploying specialized business applications on widely-available smartphones and tablets,” said Samsung’s mobile enterprise business unit vice-president and general manager Timothy Wagner in a press release.

“We are launching the Samsung Solutions Exchange as a way to help our end customers accelerate their business success, realizing the full value of our diverse portfolio of highly desirable SAFE devices. This engagement model is truly an industry first, aimed at achieving shared value across our rapidly growing ecosystem of enterprise customers, sales channels and alliances.”

As part of the initiative, Samsung is helping software makers fine-tune their apps to co-ordinate with features offered by Samsung devices such as its S Pen. Samsung has released a device software development kit and more than 1,000 APIs to Exchange partners. Partners are to include Microsoft, SAP and to name a few.

To determine what customers want, Samsung has harnessed “an ecosystem of leading third party mobility companies, including developers, MDM providers and sales channels, to systematically identify unique customer requirements and rapidly deliver end-to-end solutions,” according to a company press release.

Some examples of what the Exchange is offering include:

• Holistic vertical solutions for industries including health care, financial services, government, transportation, retail and education.

• Differentiated mobile professional solutions that address specific business challenges both in and out of the office.

• A range of mobile workforce solutions designed to help sales and service organizations address challenges of mobile workforce management.



Jennifer Cowan is the Managing Editor for SiteProNews.