October 4, 2013
eCommerce giant Amazon is said to be gearing up for the launch of a video-streaming device just in time to make it into the stockings of technology buffs this holiday season.
According to a report by The Wall Street Journal, the highly-anticipated set-top box will enable users to access Amazon’s video catalog, including its Video on Demand store and Instant Video service. But it will also feature a variety of apps for streaming music, movies and games from other companies, sources told the WSJ.
Amazon has been in contact with a number of app developers and cable TV providers to secure partnerships for the set-top box’s launch, the sources said. Potential partners reportedly have until mid-October to submit apps for the device.
Amazon has remained tight-lipped about Cinnamon, the code name for the device, WSJ reported. So far, a release date and pricing remain up in the air.
The device, rumored to be called Firetube, will directly compete against Apple TV, Roku and other similar devices.