October 4, 2013
When was the last time you clicked on a pay-per-click (PPC) ad on Facebook, Google or another site and were disappointed at what you found? Maybe you were confused after going to the landing page of a banner ad or frustrated when a Facebook ad led to information that had nothing obvious to do with what was being advertised.
PPC Copywriters and Landing Page Specialists understand that – while there are many elements that can increase and decrease conversions in a PPC campaign – there are three core rules that shouldn’t be violated.
To read the remainder of Karon’s article, click here.
Karon Thackston is president of Marketing Words Copywriting Agency and publisher of Ecommerce Copywriting: Proven Ways to Boost Sales & Search Rankings.