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October 4, 2013

Four PPC Campaigns that Violate the Three Core Rules of Success


When was the last time you clicked on a pay-per-click (PPC) ad on Facebook, Google or another site and were disappointed at what you found?  Maybe you were confused after going to the landing page of a banner ad or frustrated when a Facebook ad led to information that had nothing obvious to do with what was being advertised.

PPC Copywriters and Landing Page Specialists understand that – while there are many elements that can increase and decrease conversions in a PPC campaign – there are three core rules that shouldn’t be violated. 

To read the remainder of Karon’s article, click here.


You'll find Karon Thackston staying true to her marketing DNA as owner of Marketing Words Copywriting Agency, publisher of the Step-by-Step Copywriting Course and conductor of on-site corporate copywriting training.

One Response to “Four PPC Campaigns that Violate the Three Core Rules of Success

    Nice post! Landing page optimization is most important as well as relative keyword selection.

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