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October 4, 2013

Four PPC Campaigns that Violate the Three Core Rules of Success

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When was the last time you clicked on a pay-per-click (PPC) ad on Facebook, Google or another site and were disappointed at what you found?  Maybe you were confused after going to the landing page of a banner ad or frustrated when a Facebook ad led to information that had nothing obvious to do with what was being advertised.

PPC Copywriters and Landing Page Specialists understand that – while there are many elements that can increase and decrease conversions in a PPC campaign – there are three core rules that shouldn’t be violated. 

To read the remainder of Karon’s article, click here.


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Karon Thackston is president of Marketing Words Copywriting Agency and publisher of Ecommerce Copywriting: Proven Ways to Boost Sales & Search Rankings.

One Response to “Four PPC Campaigns that Violate the Three Core Rules of Success

    Nice post! Landing page optimization is most important as well as relative keyword selection.

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