October 4, 2013
When was the last time you clicked on a pay-per-click (PPC) ad on Facebook, Google or another site and were disappointed at what you found? Maybe you were confused after going to the landing page of a banner ad or frustrated when a Facebook ad led to information that had nothing obvious to do with what was being advertised.
PPC Copywriters and Landing Page Specialists understand that – while there are many elements that can increase and decrease conversions in a PPC campaign – there are three core rules that shouldn’t be violated.
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Karon Thackston is president of Marketing Words Copywriting Agency helping Amazon sellers, eCommerce site owners and content marketers rank higher, convert better and make more sales.