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November 28, 2013

Pinterest Gets Into the Holiday Spirit With Its New Giving Guide and Gift Feeds

Pinterest image — The newly launched Holiday Giving Guide.

Pinterest wants to be the shopping resource of choice this holiday season.

The social network has launched more than 100 holiday gift boards organized by celebrity and other well-known pinners as part of its first ever Holiday Giving Guide.

“On our Giving Guide, you’ll find 100+ boards with ideas for even those who are the hardest to shop for, like the Mancave dweller, wine lovers, roller derby girls, bearded flannel-wearing men, and the eco-conscious,” Pinterest community marketing chief Katie Garlinghouse said in a blog post.

Some of the 100-plus boards include:

Fun gifts for white elephants by Queen Latifah.

Sporty gifts for athletes by Mariel Hemingway.

Gourmet gifts for foodies by Andrew Zimmern of Travel Channel’s Bizarre Foods.

Gear gifts for motorcyclists by Karen Davidson of Harley-Davidson.

Chic gifts for her by Katie Armour of Matchbook Magazine.

Stylish gifts for him by Eugene Kan of Hypebeast.

Gizmo gifts for geeks by tech author and investor Guy Kawasaki.

Great gifts for homebodies by Victoria Smith of sfgirlbybay.

Creative gifts for crafters by Amy Anderson of Mod Podge Rocks.

Pinterest image — Pinterest's new and improved Holiday Gifts feed.

Pinterest image — Pinterest’s new and improved Holiday Gifts feed.

Aside from the Giving Guide, Pinterest has also launched a new and improved Holiday Gifts feed, which allows users to view products from popular retailers and browse by Gifts for her, Gifts for him, and Gifts for kids, to make finding the right present a little bit easier.

Pinterest’s holiday gift offerings paired with the launch of its first batch of APIs earlier this month to enable retailers and other third-party sites to embed their most popular pins directly on their websites, means there is no shortage of inspiration for gift givers.

The virtual pin-up board has teamed up with popular retailers and blogs such as AllRecipes, Better Homes and Garden, Wal-Mart, Zulily and Disney sites Babble and BabyZone to feature all of their most popular pins right on the homepage of each site.

Other retailers and blogs currently embedding pins on their sites are: on BuzzFeed, Elle Magazine, Mashable, ModCloth, NBC News Digital’s iVillage, Nestlé, Random House, Snapguide, Target, Wayfair, Whole Foods and Zappos. Spoonful and Taste Book will soon be added to the mix.

The pins on the partnering sites and mobile apps will be regularly updated to keep Pinterest users in the loop on what is trending.

The API move by Pinterest is a natural second step after launching ‘Promoted pins,’ also known as advertising, on its site last month. And, while the social network is unlikely to profit monetarily from embedded pins on other sites, it could well bring in a number of new users due to the increased exposure Pinterest will receive.


Jennifer Cowan is the Managing Editor for SiteProNews.

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