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December 2, 2013

Young People Flocking to Twitter — Exceeds Facebook Numbers

comScore image
comScore image

More and more young people are jumping on the Twitter bandwagon.

No more is the microblogging site just for adults —college-age youths and even teenagers are beginning to use the social network — and in higher numbers than Facebook in some cases.

Twitter-Comscore-US-Age-Desktop.14-AM-copy

According to comScore, 10.1 percent of American desktop users aged 13 to 17 use the site as do 18.2 percent of 18 to 24 year olds.

Surprisingly, only the 25- to 34-year-old age range (21.4 percent) beats out the college-age segment.

The 35- to 44-year-old category comes in at 17.2 percent — a full percentage point behind the 18- to 24-year-old group.

Twitter-Comscore-US-Mobile-AgeTwitter’s global Web audience has even more impressive numbers with 32.3 percent of 15 to 24 year olds using Twitter — significantly more than the 22 percent of 25 to 34 year olds and the 17.6 percent of 35 to 44 year olds.

The trend continues with mobile users:

• 18 to 24 year olds — 24.8 percent.

• 25 to 34 year olds  — 24.6 percent.

• 35 to 44 year olds — 21.5 percent.

According to comScore’s numbers, Twitter is beating out Facebook when it comes to youth engagement in the 18 to 24 year old category.

Among mobile users, for instance 19.4 percent of 18 to 24 year olds use Facebook — 5.4 percent less than Twitter.

The charts accompanying this article paint a complete picture on Twitter’s success with the younger set compared to the other top social media sites.

 


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One Response to “Young People Flocking to Twitter — Exceeds Facebook Numbers

    I wonder how much of this has to do with a combination of the format of this platform combined with the usability on mobile? Probably not a big step to go from SMS which was typically one-to-one to a one-to-many platform instead. Also appealing might be the short format – not too atypical of teenage communications, perhaps a grunt here or single-word sentences, is my experience of this age group is consistent with what others observe?

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