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December 13, 2013

Bots Responsible for Nearly Two-Thirds of All Online traffic

Image courtesy of (chanpipat)/

Bots are taking over the Internet.

In fact, bots produce 61.5 percent of all online traffic, an increase of 21 percent over 2012’s numbers, a recent study by Incapsula has revealed.

Incapsula image

Incapsula image

While a large portion of that growth is attributed to increased visits by good bots such as search engines or SEO-oriented services, malicious bots continue to be a problem, accounting for half of all bot traffic.

Although 31 percent of bots are malicious, Incapsula’s report indicates there are far fewer spammers.

“There is a noticeable reduction in Spam Bot activity, which decreased from two percent in 2012 to 0.5 percent in 2013,” the report reads. “The most plausible explanation for this steep decrease is Google’s anti-spam campaign, which includes the recent Penguin 2.0 and 2.1 updates. SEO link building was always a major motivation for automated link spamming. With its latest Penguin updates Google managed to increase the perceivable risk for comment spamming SEO techniques, while also driving down their actual effectiveness.”

The report said Google has been able to discourage link spamming practices, causing a 75 percent decrease in automated link spamming activity.

Spammers may be on the decline, but hackers are not.

Incapsula says there has been an eight percent increase in the activity of black-hat hackers running unclassified bots with hostile intentions. These type of bots are also likely the reason there has been a surge in cyber-attacks  and DDoS attacks in the past year.

“The common denominator for this group is that all of its members are trying to assume someone else’s identity,” the Incapsula report says. “For example, some of these bots use browser user-agents while others try to pass themselves as search engine bots or agents of other legitimate services. The goal is always the same — to infiltrate their way through the website’s security measures.”


Jennifer Cowan is the Managing Editor for SiteProNews.

6 Responses to “Bots Responsible for Nearly Two-Thirds of All Online traffic

    avatar SAK says:

    Oh Not real Traffic which was i assumed till 🙁


    avatar juliana says:

    This is definitely something to take into account, when analyzing traffic data for my website. How to attract more bots to get more views, because bots attract people!

    avatar Sourabh Rana says:

    61.5% is much more number of online traffic this is a alarming sign for all leading traffic experts who claim that they can bring traffic.

    It means next year the title of blog posts will be “How to get more BOTS on your blog instead of Traffic” ( funny ) ..

    nice post. keep blogging 😉

    This is definitely something to take into account, when analyzing traffic data for my website. Thanks for your information

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