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December 17, 2013

LinkedIn Makes Finding “Influencer” Posts Easier

LinkedIn Pen
Photo Credit: TheSeafarer via flickr

LinkedIn has made it easier for users to search for posters the site considers influential.

The social media site that’s geared toward business professionals announced today that it’s rolling out a new feature that allows users to search for posts by entering a broad topic or the name of one of the people LinkedIn has dubbed an “Influencer”.

About a year ago, LinkedIn introduced what it called “thought leaders” as part of its Influencer program. At its launch, Influencers consisted of 150 business experts who share their thoughts via posts on LinkedIn.

Those posts are now more easily accessed via the search bar.

Users can select “Articles” from the search drop-down menu, and then type in keywords like names or broad topics to bring up a range of articles by Influencers. They can then be narrowed down by author or date and shared across a user’s network.

“Whether you’re looking for tips on how to become a social media expert or just a fan of Jack Welch or Beth Comstock, now you can find what you need simply by typing in a topic or Influencer name in the main search bar,” said the company in a statement.

“We’re continuously looking for ways to make it easier for you to find the people, opportunities and now content that’s relevant to you on LinkedIn and we look forward to expanding on these efforts in the new year.”


Megan Abraham is a staff writer for SiteProNews.