Site   Web

December 18, 2013

Incorporating Videos on your Website with FFmpeg or Free Tools to Aid Your Web Design

Incorporating a video into your website is not as difficult as you might think. It really only takes a couple of rather simple steps to complete. There are a variety of free tools to help with this process. When confusion sets in, seek the help of Web design experts to assist you. This is something that would only take them a few minutes to complete. Adding a video into the content on your website enhances the experience for visitors and provides them with useful information regarding products or services available through that website.

Videos are Ideal Marketing Tools

Videos help to market the product or service you have to offer — and the way that you deliver the content is important. You must engage the viewer, be pleasant and not carry on speaking for long periods of time. Viewers will pause or stop videos that are long-winded and uninteresting. It is suggested that videos should be no longer than two minutes in length. Presentation is everything.

FFmpeg Video Addition Tools


By (screenshot) [Public domain], via Wikimedia Commons

This is free software that is available to all webmasters in order to display videos on websites. Using this type of software is very simple. The developers of this software frequently release updates for users to ensure that every aspect of the software is functioning properly. With this program, users are able to record, stream and share video content. The codec needed for voice and video is already included. Everything is in place with this framework and it has a simple installation process complete with instructions for use.

Google Hangouts/Video Broadcasting

There are tools available within Google Hangouts and services that help users to create videos. These videos can be used on company websites, on YouTube, social media and within Google+. Codes and links are already provided once the broadcast is complete. This is one of the easier free tools to use for video creation.

Adobe Premiere Pro

In combination with Vine video sharing, this software aids in video editing  for posting purposes. With this software you have the ability to add after effects and use creative cloud services as well. This is a complete source for video polishing once the recording is complete. Essentially, this helps to fine tune a broadcast before it is shared publicly. Seamless scene transitions while editing are possible and smooth transitions when cutting out big sections of content are easy to navigate.

Use Links with Short Codes

When you are using already recorded content from the Internet, it is important to find links that already have short codes included. This saves you a little time in having to add in the short codes as well as assigning proper size values. Short codes at the end of a video link should appear as width= height= with appropriate values after the equal signs.



By eyeon Software Incorporated (Eyeon Fusion) [Public domain], via Wikimedia Commons

A variety of features are available with this program. While it is most commonly known for sharing photos on social media networks, users can also create short, informative videos to post on websites and share in social media as well. For businesses that wish to reach a broader group of consumers, this is an ideal option. The stabilizing feature is very handy here. It helps to filter out any fuzzy or shaky frames within the video content to smooth the graphics. Videos created here are generally 15 seconds or less. The idea is to create a short commercial of sorts just to entice viewers to visit a website or read more about a product or service.

PHP Motion

This software program offers users an easy option to upload multiple videos for splicing as well as editing software and tools to easily add videos to a website. Step-by-step instructions are offered so users can update websites without having to enlist additional help. FTP is the platform used to import videos from a PC to the editing and posting preparation program. In just one go, users can upload a large amount of video content to create a database for use at a later date. A video embedding tool is also in place to embed a video to your website from an outside source such as YouTube.

Use Tools Available from your Web Hosting Service


By Ansvazer (Own work) [Public domain], via Wikimedia Commons

Many Web hosting services offer free tools to customers to embed videos into their content. Most of these just require a simple copying and pasting of the Web link for the video and the assignment of size values. Some also make it possible to customize the link used to add in a keyword for easier Web searches. This is convenient and helps improve search engine result ranking.

Changing Display Size Values

Most videos are posted with the size values of 400 x 400 pixels. This standard size is easy to view for visitors and still allows for the content on the page to fit accordingly. Another common size is 300 x 300 pixels; this is ideal for videos that are permanently affixed to a page to welcome visitors, provide a company overview and introduce a product line. If you use a link that already has the short code included, you can change the size values easily by editing the link. This is generally done when videos are larger than the standard suggested size.


By mkvtoolnix authors (Own work) [see page for license], via Wikimedia Commons

With the information provided to you here, incorporating a video onto your website should be very simple. The two most important things to remember are to be sure that the link begins with https and that short codes are properly formatted at the end of the link. The https link at the beginning is very important and ensures that the link follows the right path and format. Short codes for size values are also important. Ensure that these are properly formatted after the links. Some services provide the short codes within the linking code but adding them in yourself is a piece of cake. Consider using one or more of these programs to properly place videos on your website.


Richard Myers is an app developer, tech buff and an overall geek. He is also somewhat of an expert in various aspects of SEO, Web Design and WordPress. He often seeks the help of Web design experts at WSI when he needs assistance.