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January 27, 2014

The Top 11 Pinterest Tools for Blogs and Businesses

In just a few short years, social network dynamo Pinterest has taken over the art of visual shares. Many still hold the opinion that Pinterest only attracts a limited (mostly female) audience – rest assured its demographic has grown substantially in the last 2 years, with more growth on the horizon.

Pinterest is a fantastic platform to showcase your business in a visual format, and statistics show it’s a very powerful marketing tool – over 60 percent of brands are now using it to expand brand awareness.

If you’re ready to jump into the Pinterest scene, or to substantially expand your reach, the tools below will help you achieve the results you’re after.

1) Piqora

If you’re blogging and marketing your business with the aid of Pinterest, Piqora is a goldmine. When you’re ready to launch a promotion, use Piqora to track your analytics and content and to schedule your pins. Piqora also showcases a feature called Pinner360, which helps businesses identify their most prominent and engaged pinners, thereby making it easy to connect with top brand advocates. Don’t schedule another marketing campaign on Pinterest without this tool.

2) Pinstamatic

In order to stand out from the masses on Pinterest, brands have to use images that have that extra edge and appeal. Pinstamatic is just the solution to give your pictures a boost. With Pinstamatic, you can add things like quotations and taglines to your images, and even transform them into charming sticky notes. Pinstamatic ensures your boards are never boring, and offers a slew of tools to make them feel more polished, friendly, and eye-catching. Here’s a crafty tip: Use Pinstamatic to insert a map on your board, which, when clicked, links to your business location on Google Maps.

3) PinBooster

If you’re a Pinterest advertiser, PinBooster is another must-have. This dynamic tool allows a business to compensate top supportive pinners that endorse its social presence. PinBooster also makes it easy for marketers to share new content, like blog posts and videos, immediately with their brand ambassadors. These shares not only help empower your super fans, they also assist in broadening your overall brand reach as well. PinBooster helps to generate leads, and if you are a heavy pinners yourself, you can also get paid to pin for other brands as well.

4) Pinpuff

Want to measure your Pinterest influence? Pinpuff is the tool for the job. Pinpuff tracks usage through “pinfluence marks,” giving you an accurate gauge about your overall reach and ability to influence the Pinterest space. The tool also sheds light on which boards and pins are effective, and which ones are not pulling their weight. This kind of data is essential for effective Pinterest marketing efforts.

5) Shopinterest

For those looking to create a Pinterest shopping experience, Shopinterest is a jewel. In just a few minutes, businesses can launch a branded Pinterest store, allowing pins to generate sales.

6) Postris (Formerly Pinly)

If you’re going to make a significant splash on Pinterest, you need to know what’s trending, and who is blazing a trail. Postris gives marketers an inside view on the most popular pins, boards, and pinners. Postris also lets users peruse through popular brands (sorted by category), and it empowers marketers to increase user engagement while expanding their overall reach. Good stuff indeed!

7) ShareAsImage

Pinterest isn’t just about fancy images; quotes are all the rage as well. ShareAsImage is a marvelous browser extension that lets users create attractive picture quotes instantly. You can generate these from any webpage or file. Interspersing these quotes with your graphic images is a great way to expand the value and intrigue of your boards.

8) WooBox

While many marketers are new to Pinterest, almost everyone has a Facebook presence these days. If you’re looking to seamlessly integrate these two platforms, WooBox can help. They offer a Pinterest Tab tool that enables users to connect their Facebook community and encourage them to follow related Pinterest boards. Since Pinterest currently only allows personal Facebook profiles to link with its accounts, WooBox is a godsend for Facebook business page managers.

9) Wisestamp

Email signatures can be powerful tools to help expand your social reach. Wisestamp is a must-have tool to assist in creating gorgeous, graphical email signatures with links to all your major social pages, including Pinterest boards.

10) ViralTag

Looking to schedule pins in advance? Then ‘ViralTag is your new favorite Pinterest tool. With ViralTag, marketers can schedule pins in bulk, covering multiple boards, accounts, and platforms. ViralTag also connects with HootSuite to enable Pro users to schedule pins directly from its dashboard. ViralTag has a free trial followed by 4 premium service plans, ranging from $4.99 all the way up to $150 a month.

11) Pinwoot

If you’re a new Pinterest user, Pinwoot will rock your world. This tool helps you grow your followers significantly through a simple process they call “seeds”. Pinwoot seeds are granted as you follow other peoples’ boards. You can then giveaway these seeds to other folks, who then become your followers. The key to Pinwoot’s usefulness is the high-quality followers they offer – this is far better than bulk purchasing followers, because you’re more likely to find folks that are truly engaged in your offerings by using Pinwoot.

Did your favorite Pinterest tools make the list? Let us know in the Comments if there are more tools you can’t live without.


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Conscious online marketer, web executive, and multi-faceted writer Tina Courtney has been creating and fostering online innovations since 1996. Tina has assisted many clients in maximizing online production and marketing efforts, and is a staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She’s produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, influencer marketing, community management, lead generation, and project management. Tina is also a certified Reiki practitioner, herbalist, and accomplished life coach.  Learn more on LinkedIn, Facebook and Google+.

22 Responses to “The Top 11 Pinterest Tools for Blogs and Businesses

    avatar Alex Ivanovs says:

    Tina,

    thank you. Great list of tools, many of which I hadn’t heard of before. 🙂

    Thanks!!!!! Going to use this tools….

    avatar Ferry says:

    Indeed important tools to be used with the best of this

    avatar Zidev says:

    yeaaahh… that’s good share to boom trafick for website from pinterst.. .

    avatar SAK says:

    Great sharing,

    pinterest.com/ahmedkabir

    Thanks for the great tips! I shared your article on all my social network accounts and said you have inspired me to check these out and get more active on Pinterest. Now if I can find the time . . .

    Many thanks for this article. I donìt know any of this usefull tools before. Regards from Italy

    avatar 403tech IT says:

    Great tools, very helpful for the small business owners who find themselves pitched against the big guys in a battle for survival.

    avatar Claire says:

    Great info about Pinterest ! I noticed a small bug though : the PinPuff link doesn’t work as it points to Shopinterest. Apart from that, thanks a lot !

    avatar Abby says:

    Thanks, Tina, for sharing this tool tips. I had no idea I had these at my disposal on Pinterest and I know I will get much use, and hopefully success, out them!

    avatar sean says:

    Thanks for the informative article. A must read for any marketers who want to know how to get more out of their Pintrest account. These tools could be very handy for any marketing campaign. Thanks for the list of tools, I always find such great articles and suggestions from Site Pro News you guys are the best!

    avatar Ritesh Reet says:

    Hey Tina,

    Thanks for sharing these great tools, some of them were new to me.

    Hoping for some tools for Facebook and other social media channels from you.

    avatar Brady says:

    Interesting stuff here. I have more clients moving further into pinterest at this point and some of these tools will go a long way in those efforts.

    avatar newrose says:

    Very useful article, but i have not used Pinterest and lot of this information is not making sense at the moment but am determined to give it a go.

    avatar tonii clark says:

    I use pinterest and I’m a man, I enjoy it, so what they say isn’t true.

    avatar Tomas says:

    Excellent tools for marketing, Greetings

    avatar Alex says:

    It’s good to have these tools to better develop our work
    Thank you ..

    avatar AK says:

    A great article indeed!. I look forward to work with the tools for excellent marketing on Pinterest.

    avatar Jeff says:

    Being new to Pinterest this has been an insightful article that has made me realise just what I can do with my ‘pins’. Thanks for the information on Viral Tag. I use Hootsuite at the moment for twitter and facebook so this is going to make things much easier. Pinpuff – great name, is going to make marketing easier to follow too, so thanks so much for sharing your knowledge on this subject.

    avatar intelaim says:

    Great blog. All posts have something to learn. Your work is very good and I appreciate you and hoping for some more informative posts.keep writing.

    avatar Ovidiu says:

    Another great tool is PixTeller (http://www.pixteller.com/create). With this one you can create a lot of banners and viral images in a few seconds. And the unique feature is that it let’s you “Repix” a theme in order to modify a shared image you like. http://www.pixteller.com/theme

    avatar Irene Yeh says:

    There is a new Pinterest extension on Chrome called Radpin that helps you pin faster by using shortcut keys. It’s much better because you can bind your boards to the key that you want! Here is the link to the Chrome extension site RadPin

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