January 30, 2014
It was one of those times when my scrambled brain needed a break from work. I scrolled through my e-mails and noticed Pinterest’s weekly newsletter so I decided to go on Pinterest for a five-minute break.
On Pinterest, I found myself unconsciously typing the word chocolate in the search bar. I guess I was hungry or craving chocolate, both of which happen a lot. I have no idea what happened next. It seemed only a few minutes had passed, when I noticed the time — one whole hour had gone by.
DAMN YOU PINTEREST.
I had totally lost track of time as images the kept rolling on to Pinterest — and no matter how much I scrolled down, the page never ended.
From chocolate bars to chocolate cakes to chocolate fondue and chocolate fountains, I was filled with emotions. The love of my life in so many different forms.
How did this happen? I sat there asking myself. This never happened when I searched chocolate in Google image.
That’s when I knew, Pinterest had an edge over Google image.
We all know that Google is updating its policies to make search results better, remove spam and push quality websites up in the results, but a lot must be changed in Google image search to enable users to experience an image search of equal quality as in Web search.
This is where Pinterest comes in. Today, we will compare Google Image with Pinterest to see which website works better visually.
Who Uses Pinterest
Pinterest provides lifestyle-based images like fashion, cooking, home improvement projects etc, which makes it the perfect place if you are looking for daily fashion ideas, images of food or image-based instructions.
According to Harkable stats, most Pinterest users are women and 50 percent of those women have children.
These statistics show that women tend to use Pinterest more while men are more apt to use Google.
So why are women using Pinterest over Google? Pinterest is directed toward women. So if a woman is looking for hairstyle, she would probably go to Pinterest instead of Google. Why?
On Pinterest, she will find tons of hairstyles that are actually created and worn by average people that she can relate to while on Google, 80 percent of the hairstyles they view will be celebrities whose hair is styled professionally.
Skimming Unnecessary Images
Google blatantly displays every image from all over the Web that has the associated keywords. When you type a keyword, the result page is a repetition of similar or identical images.
The Google image will give you many images of Johnson’s Baby lotion many of which will be identical, similar or repeated while on Pinterest, you will get no repetition, wider variety of products and unique images of everything else related to Johnson’s Baby.
While Google image will give you lotions upon lotions, Pinterest will give you lotions, babies, quotes, Johnson’s Baby dresses, their events, their take-away and gifts.
Pinterest grabs qualit images from small niche Web pages
When you search an image in Google, the image results appear depending upon the content ranking and Web ranking, so its priority, even in image search, is content and a top quality website.
I absolutely cannot deny the fact that there are many small niche blogs that are full of highly quality images which Google ignores because their Web ranking is not good. There are many people who have personal blogging website and they blog because they love to express and share, not because they want to be loved by Google.
Their blogs or images are not covered by SEO, but the quality of their content and images cannot be disregarded.
Pinterest is a savior for them. Every good quality image on their blog can be shared, spread and loved. People do not pin low-quality, unattractive or ugly images. They only pin when an image is worth pinning so Pinterest image results will actually skim all the bad images, giving you only the best.
Here is the proof of my point.
I typed in different keywords and picked the following sites from 10th 20th and 30th Google page.
3. Beauty Tutorials
4. Free People
These Web places have unique content with quality images. These people own blog sites because of their passion for writing — not for SEO or Google policy. They write to share their experiences and help others.
Such quality websites go unnoticed by Google Images, but they shine on Pinterest.
Pinterest provides real answers based on interest
We all know that Google is updating its policies to make search results better, remove spam and push quality websites up in the results but there is a lot to be changed on Google image search so that users can experience an equally better quality image search as they do in Web search.
While Google’s Web search has moved from giving you “what you asked” to “what you want” through tracking your Web cookies, your likes and interests, Google’s image search is still stuck on blankly giving you images that have the keywords you typed.
Now Pinterest, on the other hand, is doing much better in this regard. It tracks users’ likes, interests and time spent on sites they visit through pins on Pinterest, thus it gives a better image search result.
It also gives you images that will actually help you — images you are actually looking for instead of showing images you do not want.
I typed in “Home Project” upon Google and I got many pictures of houses from the outside and some blue prints of house that are relatively useless to the keywords I typed.
But when I typed the same on Pinterest, oh my my my, what do we have here. From shelves, carpet, gardens, libraries to bedroom renovation, lighting systems and styling ideas, everything will ACTUALLY help you.
What Pinterest does not have
- A feature to search an image through an image — Google search allows you to search an image using an image which is sometimes necessary if you are looking for a certain image.
My previous job required me to write jewelry descriptions. I was provided with a set of jewelry images and was asked to describe each of them. The Google feature helped in that task — I was able to write exact descriptions from the information on Google.
- Animated gif images — While Google has an option to search for animated gifs, Pinterest only allows you to search for static images.
- Ability to search without logging in — When you go to Pinterest, you will have to login to access the images and the search facility. So if you are not registered on Pinterest and not logged in, you cannot use the search facility or even browse the images.
- Exact keyword results — Pinterest offers you a wide variety of options for the searched keywords.
Google and Pinterest are going head-to-head in a battle to be an ultimate image search place. While Pinterest provides more lifestyle based search results that are of greater interest to women, Google provides specific search results for the male audience.
Pinterest is the ideal spot for images if you want tutorials, ideas for gifts, makeup, fashion styles, what to wear etc. In a broad sense, Pinterest is a place where you find how to make your living better through images.
Google on the other hand is a place that will give you images exactly as the keywords you typed or anything closer to those keywords.