February 5, 2014
There is a misconception running rampant in mass consciousness that Google+ is a waste of effort, or worse yet, a failed social experiment. Nothing could be further from the truth. Google+ is now the second most popular social network on the planet, and by the looks of these current stats, it’s entirely possible the site will overtake Facebook in the not so distant future.
The trick in succeeding on Google+ is a commitment to engagement. Activity is necessary in order to build an audience that is truly interested and beneficial to your bottom line.
Don’t believe that Google+ is here to stay, and worth your time and effort? Check out these impressive statistics.
Google+ now has over one billion registered users. Facebook leads this charge, but not by much more; they have 1.19 billion. It’s true that Google+ users are not as active as Facebook yet, but that’s changing, and there’s no slowing in sight.
Almost 800,000 new users sign-up for Google+ each month. Think of the fresh eyeballs you could have access to if you were active on the network!
So how active are these Google+ registrants? More than 540 million users access their profiles every month. And they’re doing many of the same things on Google+ that they are on Facebook; photo shares, status updates, comments, links to content, photos, and the whole shebang.
There’s a lot of pages consumed each month too; to the tune of 1.2 million page views.
Think only Facebook appeals to millennials (15-34 year olds)? Not so. More than 28 percent of young people have active profiles on Google+. This stat, too, is growing. If you’re looking to reach the younger generation, Google+ can help.
Businesses are getting the message in a big way; more than 70 percent of business brands use Google+. In actuality, this should be every online business, because a presence on Google+ at the very least will assist in SEO and search rankings. There’s no doubt about how crucial it is for businesses to have a complete Google+ profile.
Google+ is relevant to B2B and B2C marketers. Forty-one percent of business-to-consumer marketers use it to reach their audience, compared to 39 percent of business-to-business marketers. That’s a pretty even balance, proving that the network is equally valuable to both focuses.
The most popular brand on Google+ is Android – with more than 5.5 million followers. This proves two important points. The first is that people are clearly willing to connect with brands on Google+, to the tune of impressively high numbers. The second is that Google itself has found a way to correctly utilize their social platform, and if they can use it to increase success, so can you.
Which celebrity is the king or queen of Google+? Britney Spears reigns supreme, with more than 8 million followers. Her profile is popular in part because it has freshness and personality, giving fans a reason to connect and tune-in.
Speaking of SEO, besides page authority, Google+ +1s are more pertinent to search rankings than any other factor. That means an active Google+ audience can send your SERPs through the roof. That’s a very, very good thing.
Want to know how popular that +1 button is becoming? +1 is clicked more than five billion times a day. If that isn’t proof that this audience is indeed active, attentive, and willing to engage with your content, then nothing will convince you.
Images are all the rage on Google+. Photo sharing is actually the No. 1 activity¸ with more than 1.5 billion photos uploaded each week. Keep this in mind as you plan marketing strategies on Google+ — images are golden to this demographic. Use them wisely.
Mobile usage is growing on the network too. Twenty-six percent of mobile users that access the web for social reasons use Google+. And this is one number that is seeing insane growth year over year, with no end in sight.
In fact, more than 20 million unique mobile users access the social giant every month. Yes, it’s challenging to expand your marketing channels. But with the potential to reach such a mammoth audience, it is clearly well worth the effort.
If you’re still not convinced, chew on this statistic: Google+ is the fastest growing website in the history of the Internet. No kidding. They acquired 25 million users in month one. No one else has ever acquired more.
Can you still be successful online without Google+? Of course you can. But use the stats above to dispel any myths that the social network is struggling, or fading away. If you’re looking to have a comprehensive social marketing strategy, and any semblance of a strong SEO campaign, Google+ simply can’t be ignored.
What’s your overall impression of Google+? Do you see it as a valuable social network platform, or just a bunch of hype?
Digital producer, online marketer, community manager, and multi-faceted writer Tina Courtney-Brown has been managing cross-functional teams for online businesses since 1996. Tina has assisted many clients in maximizing online production and marketing efforts, and is a staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She’s produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, massively multiplayer games, community management, social networks, and project management. Tina is also a certified Reiki practitioner, herbalist, nonprofit director and spiritual counselor. Learn more at her personal website, or find her on Facebook and Google+.