February 17, 2014
Toolbars can be added to your browser window to facilitate evaluation of your website. The most powerful of these is a SEO toolbar known as SEOquake.
SEOquake will evaluate whatever Web page you are currently visiting with a number of critical parameters. These include a diagnosis function, a density evaluation of your keywords and standard benchmarks already existing for website evaluation. The SEOquake toolbar includes:
1. Google’s PageRank: This measurement of general website strength uses a logarithmic scale of 1 to 10. Like the earthquake scale, the difference between PR3 and PR4 is a lot greater than between PR1 and PR2. PR3 is a very respectable score; PR4 is more common for SEO companies. The website for the New York Times is rated at PR8.
2. Alexia traffic rank: This number ranks websites from the best (1) to scores in the millions. It is more sensitive than the PageRank indicator.
3. Primary meta tags, diagnosis function: The diagnosis function is located at the far right of the SEOquake toolbar (you probably have to scroll on the toolbar to find it). It evaluates the proper length for the title, keyword and description tags. The title tag for each page appears at the top of your browser window or anyone else visiting the page. It is a critical element for search engines.
4. Secondary meta tags, diagnosis function: The diagnosis function also checks to see if you have included secondary meta tags such as geo tags and Dublin core tags. You should make sure to include these in your coding to get a marginal advantage over your competitors.
5. Alt tags, diagnosis function: All your images should include alt tags in the coding. These tags can help to define your image and improve your ranking for whatever descriptive words you select. Alt tags represent a basic coding requirement, and if your developer does not include them in your coding, you need to rectify this immediately.
6. Website programs: The diagnosis function will also check to see if you are using certain coding functions to improve the analysis and ranking of your website. These include Google Analytics, XML sitemaps and your robots.txt file. Using an XML sitemap and robots.txt files are primarily used for search engine optimization.
7. Favicon: A favicon is a 12×12 pixel image that will appear at the top of the browser window for your website. It is usually a company logo or related image.
8. Gzip: Gzip compression is used by your server to reduce the loading time and improve your website performance. Various servers handle this function in different ways, and you need to call your website hosting company for more information.
9. Text/html ratio measures the text compared to the coding on any given webpage. For search engine ranking, you need as much text as possible. Fifteen percent is adequate, but 50 percent or more is ideal.
10. Finally, the density function can be used to analyze the words in the content you have created. Your keywords should ideally be included at the one percent level. Too much, and the search engines will think you are keyword stuffing and could penalize you. Too little, and your competitors will outrank you.
Not everyone knows about the SEOquake toolbar, and using it can give your company a significant advantage.
Founded in 2003, Cut-It-Out Communications, a full-service Westchester County public relations agency, specializes in e-newsletters, corporate blogs and the creation of inbound links to maximize a website's search engine ranking. Cut-It-Out Communications ranks in the top organic Google results for the keyword "Westchester County public relations." The president, Willy Gissen, is certified in advanced search engine marketing and local search, and wrote a monthly column on marketing and public relations for the Westchester County Business Journal.