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March 25, 2014

Promoted Pins Test a Success for Pinterest

Popular Site Enters Realm of Advertising

Pinterest image — Above is an exmaple of a promoted pin from Pinterest.
Pinterest image — Above is an exmaple of a promoted pin from Pinterest.

Pinterest users are about to notice a change to the popular site.

Four years after launching, the site which users are able to “pin” recipes, photographs, memes and more too will add another pin: advertising. The site announced Monday it will begin to regularly feature “promoted pins” in the coming months after a successful testing phase.

Joanne Bradford, Pinterest’s new ad chief, told The Wall Street Journal the idea is to feature pinned advertisements that are appealing and will fit the site’s style.

The ads will resemble other images posted to users’ walls but will feature a “promoted pin” label to identify them as an advertisements.

Pinterest first began testing promoted pins last fall and the results have been “encouraging,” CEO Ben Silbermann said, adding that all promoted pins will be in good taste as well as pertinent to Pinterest users.

Exact details — such as what the ads cost, when they will roll out or what companies will be using them — has yet to be disclosed.

Silbermann said ads are necessary to ensure the social network is around for many years to come.

Pinterest is where you keep your wishlists, vacation plans, dream home ideas, and other things you want to do soon and in the future,” Silbermann said in a blog post.

“That’s why for us, it’s so important that Pinterest is a service that will be here to stay. To help make sure it does, we’re going to start experimenting with promoting certain pins from a select group of businesses.”

Last year, Pinterest raised $225 million in capital with those funds pegged to assist in the expansion of the site to 10 more countries.


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W. Brice McVicar is a staff writer for SiteProNews.

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