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April 7, 2014

Dash Makes Shopping Easy for AmazonFresh Customers

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Amazon is looking to make grocery shopping more convenient with its new digital shopping assistant.

Dubbed Amazon Dash, the handheld device enables users to add products to their shopping list. But here’s the rub: the gadget is only of use to those who actually live in a city where AmazonFresh — the e-retailer’s online grocery business —is available. So far, the service runs in Seattle, Los Angeles and San Francisco.

Amazon image

Amazon image

“Every member of the family can use Dash to easily add items to y our AmazonFresh shopping list,” the website reads.

“Keep it on your kitchen counter or hang it on the refrigerator. Did your kids just eat the last of the cereal? Conveniently refill and restock your home’s everyday essentials, and have fun doing it.”

By aiming the end of Dash at the bar code on a product, such as an empty cereal box, and pressing the scan button, the device nabs the data from the code and sends it to the cloud. Then, the next time the user places an AmazonFresh order, the cereal will already be on the shopping list.

Users can also say which items they need into their device.

“Just press and hold the voice button to speak into the microphone,” the site reads. “It’s voice search that actually works.”

Dash works by connecting to the user’s home Wi-Fi network and is connected directly to the person’s AmazonFresh account. Users can view the list on their computer or mobile device to purchase and schedule delivery.

AmazonFresh offers overnight delivery that is free on qualifying orders.Thousands of items are available, including fresh groceries such as produce, dairy, meat and seafood.

An example of the products available with AmazonFresh.

An example of the products available with AmazonFresh.