April 15, 2014
The blogging-verse has been attracting writers, all and sundry. These writers have found for themselves a platform where they can become a publisher and broadcast their content voice. The topmost priority is to turn their blogs into a buzzing hubs that boast of high user engagement and motivate the readers to further share the content among their friends and network of people.
There are also certain service websites that represent a brand, and are referred to as ‘official websites.’ These sites have a limited number of pages. These are not content-heavy websites and usually have a piece of content that remains unchanged for a long period of time. That said, irrespective of whether you are running a website that is updated on a daily basis with new content, or you are running a service website, there are certain blogging rules to abide by.
And this makes me think, what if our teachers from the fifth grade were to instruct us on how to blog? How would they dole out their rules of blogging?
1. Class, Each One of You Must Add an ‘About Us’ Page to Your Blog
If you have been told that only corporate websites advertising their products and services on their official website need to have an ‘About Us’ page, the instructions have been widely off the mark. Even if you are just an individual behind your website (without a team under or above you), your readers would be interested enough to read about the man behind those words. And if that doesn’t motivate you enough, how about this: Google likes ‘About Us’ Pages.
2. Class, Do Not Flood the Head-bar with Unnecessary Categories
That isn’t to say you shouldn’t have categories or you should restrict them to not more than one or two, but if you pay close attention, you would realize that certain categories are only adding to the crowd and you can club certain articles that seemingly look different under one category.
Let’s say, you have a category, ‘Movies’ on the site, and you write a tribute-like article on Raj Kapoor and put it under the category, ‘Legends.’ While this category adds a new dimension to the website, if you are already struggling with too many categories, you shouldn’t have too much trouble adding this article to the ‘Movie’ category. Once that’s done, a tribute article on Michael Jordan can easily go under the ‘Sports’ category.
3. Class, Don’t be Greedy with Plugins
Oh sure, they are tempting! I mean, who doesn’t like to add some extra bit of functionality to their blog, particularly when you can do so without a fuss. Plugins are unquestionably WordPress’ greatest gift to blogging mankind, but one that has to be accepted with restraint. The various WordPress plugins provide diversified functionalities but you don’t have to boil your blog with all those features. To run a successful blog that doesn’t run short on features, there are few must-have plugins. Let those ‘few’ remain few. Installing too many plugins on the site only hampers the website’s speed and renders it prone to crashes too often.
4. Do Not Download Themes from Unreliable Sources
Like plugins, WordPress offers a whole cluster of beguiling themes. And the range of these themes gives you enough scope to tailor your website’s design the way you please and lend it an enviable visual appeal. What’s more, they are also available for free.
But what can prove to be a nasty turn for your blog is if you download themes that have certain codes embedded into them, with an aim to hack into your blog and access information in an unauthorized manner. This is exactly what you must be cautious of. While downloading an attractive looking website that is up for grabs for free is a tempting prospect, ignoring the security aspects might have some serious repercussions from which you might not be able to recover.
5. Class, Modify your CMS’s Default Permalink Structure
Let’s say you have written a post on ‘Best Books of 2013’. Here is how your post’s URL looks when you do not change the default permalink structure: www.xyz.com/?p=34255. And what’s the most preferred URL for this? www.xyz.com/best-books-of-2013
All you need to do to ensure that your post URL looks like the latter is to change the settings in the Permalink section and check the one that says, ‘Create URL from post’s title.’ This practice not only makes the URL much more comprehensible for the reader, it goes a long way in being indexed by Google. The Google crawlers also find such URLs more comprehensible and know what a particular article is all about. So, when someone searches for best books of 2013, your post has a greater chance of being among the top searches.
6. Class, You Will Update Your Theme Whenever Prompted
If you have been made to believe that your website’s features are good enough, and you don’t need to give it a fresher edge, you are setting yourself up for unfavorable results. With every update, any CMS introduces some features that are a must for you to compete with the growing list of websites. Going on with outdated features isn’t going to take you far.
But, more importantly, it is the security threats that come with old themes that should worry you. The non-updated themes are much more prone to security attacks by hackers because they have already developed codes to break into the themes which were developed a few weeks ago. And if your website’s security isn’t spruced up well enough because you missed a few updates, you just might have to pay a heavy price.
To run a sleek, traffic-wealthy blog, you have to abide by certain keystones that will define your success or the lack of it. Tuck in the above-stated rules and start your march toward the top of the ladder.
Maria Mincey is a professional blogger who loves writing about technologies, Web Design & Development. She is currently working as a chief writer with Xicom Technologies Ltd. Xicom offers software development and web application development Services and much more. You may get in touch with Xicom Technologies Ltd. if you are planning to Hire Dedicated PHP Web Developer for your web project.