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May 2, 2014

Are You Taking Google+ Seriously?

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Since Google+ launched a few years ago the overall general consensus was that Google+ was not to be taken seriously when compared to the heavyweights of social marketing like Facebook, LinkedIn, Twitter and Instagram.

Basically, Google+ was treated, and is still treated, as a ghost town in the eyes of many big and small businesses.

Over time though it has become clearer why businesses, no matter how big or small, should start taking Google+ seriously. There are now over a billion Google accounts that are enabled for Google+ and of these accounts more that 360 million are active Google+ users. The +1 button is now clicked on average 5 billion times each day.

When compared to Facebook which has 1.2 billion monthly active users these stats are not that impressive, but Google+ is still the new guy in town and these numbers are far from ghost town figures.

What is important for business owners to realize is that these numbers are growing 30% annually and that means as the momentum builds for this social network, the time to start building a solid foundation on Google+ is now.

If you drag your feet too long, you may find that your competitors have already laid a solid foundation of their own and have built a strong social presence that will be very difficult for your business to overcome.

Right now you have a golden opportunity to create a solid social presence for your business on this growing social network that all signs show is going to be the social network powerhouse of the future.

Let’s take a look as to why businesses are now starting to take Google+ so seriously.

1. The Google+ Business Pages

Not only can you get a personal Google+ page, you can also create a business page as well that you can use to attract followers. This alone has 3 distinct advantages:

  1. SEO: The page rank for your business page will grow as you attract more followers that are actively engaging with your business or brand and this in turn impacts the ranking of your main business website and increases your overall online visibility.
  2. AdWords Ads: Once you attract 100 followers to your business page you will start receiving social proof endorsements automatically on your AdWords ads. This in turn means more click throughs on your ads than can lead to lower ad costs for you.
  3. Free Advertising: When you create a business page on Google+ this gives you a high visible ad so to speak in Google’s search results. It shows information related to your business page as well as social proof data like the number of followers you have.

2. SEO

I know I mentioned SEO earlier, but SEO deserves more attention because SEO is not restricted just to the business pages of Google+. Your activities on the network will impact your Google search engine visibility as well.

For example, your activities are now one of the factors determining how your personalized results are created. If people follow your business page on Google+, the odds are increased significantly that they will see the content that you have created or have given a +1.

Content creation falls under Google Authorship and we will cover this later in the article.

The number of followers you attract and your search engine visibility work hand in hand and affect the amount of traffic that Google will send your way.

Many businesses have not grasped this powerful aspect of Google+ but it’s just a matter of time before they do.

The businesses that are able to understand the power of Google+ sooner rather that later will have a huge advantage over their competitors.

3. Traffic, Traffic, Traffic

There are two ways to grow your traffic and those are directly and indirectly.

Direct traffic is about sharing your content through Google+ which results in traffic generated to your website from your followers and the traffic that is generated from your followers resharing your content with their followers and so forth.

Indirect traffic is gained from direct traffic but also from you becoming more visible in the search engines. As your content becomes more poplulated on Google, you in turn gain more traffic to your websites and social networks as more and more people see your content.

4. Google Authorship

The power of Google+ really appears when it comes to Google Authorship. Your Google+ profile provides you with an online identity that can be associated with all the content that you provide.

What happens is your profile picture is displayed next to your content in the search engine results and when your content appears with your profile picture it can increase your click through rate.

Another thing Google Authorship does is raise your online presence and helps attract more people to follow you on Google+.

A profile picture next to your content reinforces your authority and influence for those that are following you. It can also persuade someone to start following you that wasn’t already.

5. Targeted Communication

Communicating through email has become decreasingly effective with social marketing. More and more people are wishing to communicate through social channels and for businesses this is vital.

This allows businesses to be more personable and stay on top of negative feedback to increase customer satisfaction and show that they really care about their customers.

When you are able to improve your business presence, you can build a stronger relationship with your customers, followers and prospects.

This can lead to brand loyalty and a raving fan base for your products which no amount of money can buy.

With Google+ you are able to communicate with your followers in a very targeted manner through the use of circles.

You can separate your followers into circles – one circle for existing customers, another for prospects, still another for business partnerships, and so forth.

You can create as many different circles as you choose and post to each circle with different content that is appropriate for that particular circle.

Another tool to utilize on Google+ is Hangouts. Hangouts allow you to chat live or have video chat sessions with other Google+ users.

Many businesses are already taking full advantage of this powerful business building tool with phenomenal results. They are building strong relationships and brand loyalty and also using it to communicate with long distance co-workers.

Let me leave you with this powerful example.

Imagine you see two ads for an item that you wish to have. One ad shows you social proof by having over 20,000 followers and the other has no social proof or, if they do, it’s a far lesser number of followers.

Be honest with yourself. Which one are you more likely to go with? Which one are you likely to trust more? Which one seems to have more credibility? Which one are you more than likely to click on?

Now one more question… which position as a business owner would you prefer to be in?

I think you are starting to see the advantages that Google+ can give you and how important it is not to be left behind. Those individuals and business owners that make Google+ a central part of their social marketing strategy will be the winners in the long run.

As your followers grow so will your online influence and visibility… as stated earlier they both work hand in hand.


avatar

Delton Doucet is a husband, father, grandfather and Social Media Manager for G+ Accounts for Monopolize Social Media... publisher of the DeltonDoucet.com blog, a Platinum Expert Author at EzineArticles.com and in the top 1% of Views on Google+. He is partnered with Justin Matthew of MonopolizeSocialMedia.com, a pioneer in the social media marketing industry with a proven track record, providing a service that can not be matched by any other source. And, it all started with the idea of not only penetrating social networks but dominating them.

21 Responses to “Are You Taking Google+ Seriously?

    avatar Sudipto says:

    Hey delton,
    Nice post and Yes, Google+ is really very helpful social media these days as it help us in promoting our blog and also drives traffic to our blog. Google Authorship is also play very important role. Thanks for sharing this post.

    Thanks Google Plus am very satisfied with my Google Plus business page Discover Lebanon. And it giving great push to my website.

    avatar Glenn says:

    Interesting perspective on Google+ really going to pay more attention to how I’m using this social tool for our <a href="http://www.bahamas-destination-wedding.com/"Bahamas wedding business. Thanks for sharing

    avatar sara says:

    how to add a GOOGLE +??

    avatar Health Tips says:

    I do hope that this article will help in knowing more about how to set up Google authorship.
    http://blog.bufferapp.com/why-google-authorship-is-so-important-for-the-content-you-create-and-how-to-set-it-up

    Nice post. I was an early user of Google+ and am pleased with what it has to offer. I have personal and business pages set up for all of my clients and use the +1 button on all of their sites and webpages integrated with authorship etc and the SEO benefits are really helpful. I would agree with you that anyone dragging their feet will lose out if they don’t get going soon, this “gravy” train is leaving !!

    avatar Jordan says:

    As in current scenario of SEO we all know that link building is not good enough so in terms of social media activities above all ways helps to increase the domain authority.

    For me, It’s just give Google Authorship and SEO :) Thanks you for sharing.

    avatar Ritesh Reet says:

    Great Informative Article. G+ is now becoming popular in webmasters world. Amazing stats and facts shared in this article. Hope more peoples will take G+ social signals seriously now.

    avatar Anon says:

    “The page rank for your business page will grow as you attract more followers that are actively engaging with your business or brand and this in turn impacts the ranking of your main business website and increases your overall online visibility.”

    There is absolutely no evidence for this suggestion at all. None, nada, zip.

    G+ is primarily good for SEO in that it connects you with others in the field of SEO. For all other aspects of business it’s simply not viable. G+ is only in this position when it comes to cross promotion of SEO business because people had a mistaken belief that being engaged on there wold benefit their businesses.

    Like I said, there’s no evidence for this at all.

    G+ is dead for anyone other than those working in SEO, and because of this it has become nothing more than a veritable circle jerk of SEO “gurus” and nothing more.

    avatar Eric says:

    I tend to disagree somewhat. Since it only makes sense google would make google+ more relevant in their own search engine.

    I have just started using Google plus.

    I run a carpet cleaning company in Cardiff and have noticed my competitors using it more and more but no one I know uses it.

    Proprietor Dragon Cleaning Services

    First off, Google+ membership has only grown to the extent that Google has strong armed users. They’ve made it impossible to ignore. That said, how valuable are reluctant users? But, yes, I always take sociopathic Robber Barons seriously.

    avatar Health Tips says:

    Yes, Google+ is really helpful in achieving better rankings. Every business owner can create a business page on Google+ and can add site information there.

    Having a profile picture in Google’s search results helps in getting more click-throughs.

    I added Google authorship for my website and my Google+ profile photo used to appear for my postings in the SERPs, but for the last few days I can’t see my photo. Instead only a text link of my Google+ profile appears and the total number of clicks has decreased since my Google+ profile photo disappeared.

    I checked using the “Google Structured Data Testing Tool” and my photo appears, but it is not showing in the SERPs. Any tips on getting my profile pic back in Google’s SERPs.?

    avatar MG says:

    This is interesting. I’m hearing reports of Google+ being walking dead but it seems to be giving me some traffic.

    avatar Johan says:

    Any ideas on what to put on the Google+ page to attract traffic? I have set up authorship for our phuket property blog – http://www.phuket-properties.co.th/blog/ and post all articles on my Google+ profile but I can’t see any results at all. Not attracting any +1’s either. I am sure we can do much better g+ work but is it really worth the effort? We have over 400 nice property listings on our site and should be generating some plus one love without campaigns.

    avatar Pankaj says:

    I take google plus seriously, just because of we are realted to blogging and in blogging google plus has a better significance.

    avatar George says:

    Informative article on Google+’s relevance on Search engine results in Google.

    Nice article on Google+. Google+ helps ranking in search engines and google prefers google+ more then other social media profile

    I am understanding more and more that Google+ is important but Still trying to understand how to apply all this to achieve an affective SEO strategy.

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