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May 6, 2014

Four Things Every Successful Content Marketer Needs to Know

So, you’ve read that content marketing is all the rage, and you want to use it to boost your bottom line, huh?  Great content can definitely take your business to new heights, but only if you approach it the right way.

In fact, until you understand these four things, you’re never going to be a successful content marketer:

1.  Willy-nilly doesn’t work

If you think you can publish a new blog post or a new article whenever it happens to fit into your busy schedule, think again. The entire point of content marketing is to build a relationship with your readers, but if there’s no rhyme or reason to your publishing, your readers are going to think you’re flaky.  They’re not going to depend on you or consider you to be a go-to source because they never really know when you’re going to share more expertise with them.

If you really want your content marketing strategy to succeed, you need to have a set schedule.  Whether you decide to update your blog once a week or once a day isn’t important.  What IS important is sticking to the schedule you’ve created.  That way, your readers will know exactly what they can expect from you.

2.  Fluff can’t be substituted for facts

One of the biggest problems I see is blog owners who are so concerned about publishing on a set schedule that they publish any ol’ thing.  They feel like they HAVE to publish something, but they don’t have the time or the desire to go out and research, so they publish a bunch of fluff and hope that their readers don’t notice.

Trust me, your readers will notice!

It’s just like when you were in school and you had to write a book report on The Great Gatsby.  Instead of reading the book, you bought the Cliff Notes, used really big font on your report, and hoped your teacher wouldn’t notice the two pages of BS you turned in.  Your teacher saw right through this trick, and your readers will, too.

3.  Every piece has a specific goal

You’re not publishing content because you like taking up space on the Web.  You’re publishing content for a specific reason — getting more traffic to your website, making readers see that you’re a legitimate authority, convincing people to sign up for your e-mail list, etc.  If you want to be a successful content marketer, you have to keep those goals in mind every single time you sit down to write something.  If you’re not clear on what you’re trying to accomplish, you can’t expect your readers to take action.

The next time you sit down to write, ask yourself (out loud if you have to), “What am I trying to accomplish with this piece of content?”  If the answer is, “Help my readers and, thus, make them like me more,” you might decide to write an article with a bulletpoint list of tips or a blog post that links to a bunch of authority resources.  If the answer is, “Show my readers what an expert I am so that they sign up for my e-mail list,” you might write an article that analyzes the latest news development in your niche.  If you offer one-of-a-kind insight, your readers will be chomping at the bit to see more from you — and they’ll be more than happy to sign up for your e-mail list.

4.  Content isn’t one-size-fits-all

Just because you’ve written successful content in the gardening niche doesn’t automatically mean that you’ll be able to write successful content in the bodybuilding niche.  After all, gardeners and bodybuilders have very different needs and wants. If you think you can use the same lingo in your bodybuilding content that you did in your gardening content, you’ve got a lot of frustration headed your way.

Being successful at content marketing means making your readers feel like they’re having a one-on-one conversation with you.  They want to feel like you truly understand their wants, needs, questions and problems.  So, before you sit down and write a single word, you need to get a clear mental picture of WHO you’re talking to.  Until you do that, your readers are going to see you as an “outsider”  and, unfortunately, outsiders aren’t deserving of their hard-earned money.


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Nicole Beckett knows that content marketing will always play a huge role on the web.  That's why she spends her time helping business owners come up with the very best strategies.  Find out how she can take your web content to the next level by visiting Nicole and the team of journalists at Premier Content Source.

8 Responses to “Four Things Every Successful Content Marketer Needs to Know

    avatar Aman Sareen says:

    Content is the king but that is real fact we need nothing if we do write to make our content meaning full and with quality assured to make readership. The post is nice thanks to author and website owner as well sharing this cool topic on content marketing

    Thanks, Aman… Glad you enjoyed it!

    avatar Ferry says:

    Indeed publish quality content must be properly addressed in order to contest the quality is also good and will ultimately increase traffic heading to our website

    As nice as all of that extra traffic is, you’ll get something MUCH more important — a relationship with your target audience. That way, you won’t just get one-time visitors/buyers. You’ll have a loyal group of people who also tell their friends/colleagues about you!

    avatar ecommerce web development says:

    Well said, nice article. To have success in content marketing it is very important to engage your audience with Content.

    avatar Jordan says:

    If you want that your article or blog more searchable you must make your psyche as a reader.

    If above all guidelines are followed by content marketers then frequently see that bounce rate get down.

    Absolutely, Jordan! If you never spend some time in your writers’ shoes, you’re never going to be able to create the kind of content that they REALLY want to see.

    I always suggest that people picture ONE member of their target audience. Then, they can write as if they were having a one-on-one conversation over lunch with the person. Trust me, readers will notice (and appreciate!) when you write this way!

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