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May 12, 2014

Apple Continues Market Dominance

First Quarter Figures Down But Still Stronger Than Others

Apple image — The Apple Store, Santa Monica, Calif.

Tablet sales took a hit in the year’s first quarter with a sales growth of only 21 percent.

A report released by Canalys showed sales of tablets may have been down but the PC market grew by five percent with 123.7 million units shipped in the year’s first three months.

Regardless, tablet sales were still strong. The devices drew in 41 percent of the market, more than the 38 percent notebooks accounted for in the first quarter.

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An interesting aspect of the numbers, though, came from China. The world’s second-largest PC market saw a decline of 13 percent and six percent, for notebooks and desktops, when compared to the same numbers from 2013.

Less surprising, though, is Apple’s continued dominance. The company saw a drop in sales in 2014’s first quarter but remained the leader of the pack.

“The fall in iPad shipments in Q1 was the sharpest ever,” stated Canalys senior analyst Tim Coulling. “Apple took action during the quarter to run down its iPad inventory, a smart move as tablet stock in the channel rose due to strong seasonal shipments in the previous quarter.”

Coulling stated the first quarter performance should not be taken as an indication of a decline in the tablet category. Consumers continue to adapt and tablets, with a changing marketplace, remain an avenue many companies and individuals continue to embrace.

“Apple’s ecosystem and the recent launch of Office for iPad should ensure it is well placed to remain a leader for some time,” he stated.


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W. Brice McVicar is a staff writer for SiteProNews.

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