May 28, 2014
Google, Google, Google. The name of the company should be Always Changing. Maybe it is embedded somewhere in its business model. Never stay the same, always change. Maybe I should send that to Google as a slogan, or tag line suggestion. Not only does it publish updates every year, sometimes twice in a year, it changes its platforms and search extras too.
For instance, I learned about iGoogle in the beginning of last year and I just thought it was the most amazing thing since the Internet. You mean to tell me I could create a home page that clouded my Twitter, Facebook, and Pinterest all in one place so I no longer had to have multiple tabs open at once? I was so impressed. Not to mention I could get updates from Jim Cramer, ESPN, and learn how to translate Spanish to English or vise versa all on the same home screen.
Then what happened? On Nov. 1, 2013 iGoogle was retired. What? What the, sorry almost forgot this was a professional blog. Every time I get used to something it does or offers, it changes. What if you went to the super market one day and could only find red Cheerios. What if you went to buy your favorite pair of Nikes and all you could find were Sikes? What if you went to buy Hefty and all they sold were cloth garbage liners? I mean how does Google grow its business when all it does is change its products? Needless to say, after Penguin 2.0, Hummingbird, and the extinction of iGoogle, the company could not possibly have more changes for us before the new year.
Locating Google Discussions
Wrong! I just got this amazing job, I mean the absolute best job ever, and a lot of my job requires me to stay up-to-date with Google and its ‘Always Changing’ philosophy. So just imagine how I felt when I woke up, came to work, started searching Google and the discussion tab was no longer available. Of course being an Internet marketer, I rely heavily on Google’s search bar to help our clients succeed. So I began another search thinking, maybe it was just a test. But after selecting the ‘more’ tab again, I realized that Google actually eliminated options from the ‘more’ drop down. OMG Google, how am I supposed to do my job? How am I supposed to know what people are talking about if I cannot use the discussions tab. If I do not know what people are talking about within my clients industry on a daily basis, I cannot create interesting and compelling content to feed their needs.
Luckily I wasn’t the only one having this problem. Of course I tried to do a plain old ‘Discussions’ search and all that did was lead me to all the people writing about this very same topic. I accidently stumbled across the answers to all my problems. See, even us Internet marketers have to rely on luck sometimes. So the answer is this; if you are having this same problem, instead of entering your search in the normal search bar, you should enter it in the Search Discussions bar instead. You can also do so by adding discussions at the end of your search but it is sometimes an unreliable method.
Hopefully this is the last change Google makes to its interface for a while because if the knowledge graph disappears, this may elicit a stronger, less professional post from me.
Marcus Howling, the SEO Doctor, is a SEO strategist at Amuse Digital. As one of the largest full-service digital marketing firms in Houston, it is able to help you increase your online visibility. Marcus excels at on-page optimization, natural link building, keyword research and analysis.