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July 8, 2014

Cook Seeks New Blood for Apple Board

Younger Faces Expected to Fill Seats Around Table

Apple image — The Apple Store, Santa Monica, Calif.

Apple will, likely, forever be thought of as Steve Jobs’ baby but Tim Cook appears ready to act as a surrogate father.

Apple CEO Tim Cook

Apple CEO Tim Cook

Cook may have taken over the helm from Jobs and, since then, basically held the course that his mentor set out on, but there are signs he’s now fully at Apple’s helm. The company has remained focused on its core products but there are new initiatives being launched and changes that, potentially, could mean a new life for the electronics giant.

One such change, as reported by The Wall Street Journal, is Cook’s plans to shake up Apple’s board of directors.

In a published report Monday, the Journal said people close to the company have indicated there may be new faces around the board table. Part of that may be the fact the current board includes many who were loyal to Jobs and his vision.

“Six of the seven outside directors are aged 63 or older,” reported the Wall Stree Journal. “Four of them have served for more than a decade, including two who have been on the board since the late 1990s: former Intuit Corp. Chief Executive Bill Campbell and J. Crew Group Inc. Chief Executive Millard S. “Mickey” Drexler.”

Apple Insider quoted a former Apple employee who said the two chief executive officers have differing views with Jobs being a “wartime” leader and Cook being more interested in being a “peacetime” leader.

“The only thing that Steve cared about was creating great products. The company, the employees were only there to facilitate that goal,” a former employee was quoted as saying. “Tim is much more worried about everything at the company.”


W. Brice McVicar is a staff writer for SiteProNews.