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August 15, 2014

Yahoo Debuts a Made-Over Yahoo Stores for Small Business Owners

Yahoo is launching a new and improved eCommerce platform to enable small businesses to sell online with greater ease.

Dubbed Yahoo Stores, the redesigned platform offers a number of new features, including a new payment-processing service “that is automatically PCI (payment card industry) compliant.” That means sellers are connected directly to a payment service provider in just a few clicks.

Yahoo Stores 2“Yahoo Small Business is for anyone with an idea, and with Yahoo Stores we’re making it even easier to turn those ideas into successful businesses,” says head of Yahoo Small Business Amit Kumar.

“Yahoo Small Business took the best of everything we’ve learned from our million+ customers over the past 16 years, and applied it to Yahoo Stores to give small business owners a more powerful, streamlined and beautiful way to turn their ideas into a business.”

To ensure customers can find the store owners, all Yahoo Stores pages will receive the benefit of the same SEO technology that is used on including relevant keywords in the store’s website URLs and concise descriptions of each store’s website’s content.

Kumar said the its new tool, Themes, makes creating a beautiful website simple. Using the Themes, storeowners can create new online storefront designs with customized color and style guides that will automatically respond and adapt across mobile phones, tablets and desktop.

“We’ve also introduced a simple editing process, so changes can be made directly to your website with no preview required,” he said. “You don’t need to be technical or know html to make easy edits — change titles, pictures, descriptions and more with no second guessing.”

Those on-the-go can also make use of Live Web Insights for mobile.


Jennifer Cowan is the Managing Editor for SiteProNews.